Genetron Health: Advancing Thought Leadership in Precision Medicine
Genetron Health, the leader in precision medicine and molecular cancer diagnosis and therapeutics, engaged Allison+Partners to increase recognition of its contributions in the field among medical professionals and the public.
Leveraging the Precision Medicine Forum, we developed a WeChat influencer strategy to feature Genetron’s diagnostic procedure and developed content to explain the role of neurosurgery in precision medicine. Pre-forum posts were followed by a live broadcast of the event with exclusive interviews and a post-forum summary.
This highly successful initiative resulted in 10,000+ WeChat views and 3,300 live broadcast views. Following the forum, Genetron received multiple inquiries from medical staff and cancer patients seeking more information about its research and clinical services.