SOCIAL SELLING

REACH YOUR DIGITAL SALES GOALS

Your prospects are already engaged in social buying. Gartner found customers are, on average, 57% of their way through the sales process before they contact a rep. Consequently, finding new ways to invigorate B2B lead generation is a must in an environment that has tilted even further in favor of digital platforms. Social selling is a smart way to inspire and support your sales teams to reach their digitally driven sales goals.

THE ALLISON DIFFERENCE

The best social selling is part science, part art. We combine our talents in social, account-based marketing and paid lead gen with our deep knowledge of creative content and mix with our training expertise to deliver a bespoke social selling program tailored to your current challenge. We offer kick-starter projects to train and mentor your team in their transition to ongoing programs to support their transformation.

Building new relationships with prospects requires a trade: market-level insight and information in exchange for their greater brand awareness and understanding. It’s not about content volume but the right content at the right time in the customer’s journey that counts in crowded markets. Our team has the knowledge and experience to superpower content strategies and the agility to speed time to market.

WHAT WE DO

• Social selling strategy and planning
• Training and mentoring
• Communities and conversation audits
• Competitor and content audits
• Content and conversation calendars
• Key storyline and message creation
• Content strategies and planning
• Content creation (including video)
• Supporting paid campaigns
• Building key social sellers to influencer level