Our demand generation team has a deep understanding of the content consumed by business decision makers and influencers. We have expertise working with consumer and B2B brands to create or re-purpose thought leadership content and promote it to the target audience through paid search, display ads, publishers and other channels to acquire contact information for lead nurturing and scoring. Marketing-qualified leads (MQLs) are then shared with the sales team.
A lead gen-powered program would often achieve the following:
- Acquire higher funnel leads
- Spark interest in product/service
- Build preference
- Enable sales
Vice President, Integrated Marketing