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Lead Generation

Our demand generation team has a deep understanding of the content consumed by business decision makers and influencers. We have expertise working with consumer and B2B brands to create or re-purpose thought leadership content and promote it to the target audience through paid search, display ads, publishers and other channels to acquire contact information for lead nurturing and scoring. Marketing-qualified leads (MQLs) are then shared with the sales team. 

A lead gen-powered program would often achieve the following:

  • Acquire higher funnel leads
  • Spark interest in product/service
  • Build preference
  • Enable sales
Terry McDermott 
Vice President, Integrated Marketing