This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.
Overview01

Practice

Consumer

Our consumer marketing team separates itself by the way we leverage and tap into research to form integrated ideas, driven by great content and creativity, as well as our understanding and focus on influence. Consumer public relations is largely about creating meaningful connections between people and the brands they use, separating observers from participants and loyalists from evangelists to develop strategies that effectively turn influence into advocacy. We excel at building visibility and preference for our clients through every stage of a brand or product’s lifecycle and specialize in brand building and repositioning, influencer marketing and media relations, product launches and marketing for purpose-driven initiatives.

CONTACT

ANNE COLAIACOVO
Partner + President, North America
anne@allisonpr.com
LISA ROSENBERG
Partner + Chief Creative Officer, Co-Chair, Consumer Marketing
lisa@allisonpr.com