Our consumer marketing team separates itself by the way we leverage and tap into research to form integrated ideas, driven by great content and creativity, as well as our understanding and focus on influence. Consumer public relations is largely about creating meaningful connections between people and the brands they use, separating observers from participants and loyalists from evangelists to develop strategies that effectively turn influence into advocacy. We excel at building visibility and preference for our clients through every stage of a brand or product’s lifecycle and specialize in brand building and repositioning, influencer marketing and media relations, product launches and marketing for purpose-driven initiatives.
Today, fans are not just watching the big screen, but are consuming content simultaneously on multiple screens. And, creative consumers are developing and distributing content virtually everywhere through their mobile devices. We help brands navigate the evolving world of entertainment by developing and distributing compelling content, leveraging relationships with new and established stars, and maximizing sponsorship dollars to most effectively connect and engage target audiences.