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Brand Development


Brand is an intangible corporate asset that creates tangible financial leverage – up to 50% of valuation can come from brand alone.  But modern brands must be able to anticipate rapidly changing customer expectations and navigate ongoing market disruption. Allison+Partners’ Brand and Engagement Strategy team helps organizations of all shapes and sizes position, message, visualize, and deploy an incredibly broad range of brands and products.  Balancing enterprise rigor with digital agility, we help brands meet their stakeholders precisely where they are.



We enable brands to be Dynamic, Relevant and V.I.T.A.L.  Dynamic brands have one foot rooted in purpose, while the other dances to the tune of rapid innovation.  Relevant brands overcome fragmented attention, creating passion and action by showing up in just the right way at just the right moment.   V.I.T.A.L. brands represent humanity at its best – offering a clear Vision that sparks Inspiration, strengthens Trust, fosters Alignment, and proves Leadership.   Our proprietary Dynamic-Relevant-V.I.T.A.L. framework empowers brands to thrive in an increasingly complex world.



  • Brand positioning, messaging, naming
  • Product value propositions, naming + portfolio architecture
  • Customer persona definition + journey mapping
  • Marketing, sales, comms strategic alignment
  • Integrated brand experience planning (paid, earned, shared, owned)
  • Big idea creative facilitation – insight, brief, concept cultivation


Paul Sears 
Executive VP, Integrated Marketing