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Analyst Relations

HARNESS THE POWER OF INDUSTRY ANALYSTS

Industry analysts carry influence -- they advise your customers, gather information on your competitors, are reliable sources for reporters and produce research and content that can validate your strategy and solutions, putting you on dozens of shortlists.

But all of this doesn’t happen by itself. That’s where the Allison+Partners’ Analyst Relations team comes in.

THE ALLISON DIFFERENCE

At Allison+Partners we always remember that analysts have unique information needs and cannot be treated like other influencers such as journalists, partners or customer peer groups. With this as a backdrop, we develop and execute individualized analyst engagement programs that help clients differentiate themselves from the competition, grow their industry presence and position themselves to increase sales. 

We don’t speak to analysts; we engage with analysts. We build impactful, long-lasting relationships, gaining the analysts’ trust and respect for our clients and for Allison+Partners.

WHAT WE DO

  • “Jump Start” programs to get started with AR
  • “Booster” programs to expand AR team’s bandwidth
  • Analyst firm vetting and subscription counsel
  • Analyst identification, prioritization and relationship building
  • Brand awareness and point of view assessments
  • Briefing and inquiry preparation, staffing and management
  • Deskside tours, webinars, message testing sessions and virtual roundtables
  • Analyst days and event programs
  • Analyst advisory councils creation and management
  • Message amplification via media coverage featuring analyst references and quotes
  • Inbound analyst requests management / proactive outreach
  • Commissioned research and digital asset programs
  • Competitive research strategy and execution 

CONTACT US: 
Melissa Muskett
Senior Vice President
melissa@allisonpr.com

Ali Donzanti
Account Director
ali.donzanti@allisonpr.com