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Public Interest Registry

Public Interest Registry: Globalizing a U.S. BrandWhen Public Interest Registry, the manager of the .ORG domain, looked to grow .ORG registrations outside of the United States, the nonprofit tasked Allison+Partners with developing and running its first-ever global campaign. Three years and two new domains later, the program is still going strong. Out of the gate, our team conducted a multi-tiered global research program to assess global awareness, as well as areas for b...



RetailMeNot: Creating Awareness for the Brand in Germany RetailMeNot is a leading coupon site that provides shoppers worldwide with coupon codes, exclusive offers and cashback deals from their favorite brands and retailers. The U.S. company was entering Germany, and tapped Allison+Partners to help with their launch to achieve visibility in an already crowded German couponing market. We leveraged RetailMeNot’s success in the U.S. to position the brand as a new and...


TBM Consulting Group

TBM Consulting Group: Maximizing Operational Excellence TBM, a global operations management consulting firm from the U.S., was looking for more visibility in the German market. TBM had great customer stories to tell on how companies had accelerated growth by leveraging it's concept of operational excellence that had never been shared with the media. Allison+Partners developed case studies for projects from different industries and placed them in relevant publications to dr...

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