Public Interest Registry: Globalizing a U.S. BrandWhen Public Interest Registry, the manager of the .ORG domain, looked to grow .ORG registrations outside of the United States, the nonprofit tasked Allison+Partners with developing and running its first-ever global campaign. Three years and two new domains later, the program is still going strong. Out of the gate, our team conducted a multi-tiered global research program to assess global awareness, as well as areas for b...

RetailMeNot: Creating Awareness for the Brand in Germany RetailMeNot is a leading coupon site that provides shoppers worldwide with coupon codes, exclusive offers and cashback deals from their favorite brands and retailers. The U.S. company was entering Germany, and tapped Allison+Partners to help with their launch to achieve visibility in an already crowded German couponing market. We leveraged RetailMeNot’s success in the U.S. to position the brand as a new and...

Envision: Brand Building for an Energy Internet Leader Envision, a global player in smart energy technology, sought to promote its thought leadership in the burgeoning Energy Internet (EI) arena, and to reach new markets with its solar and wind power technologies. Allison+Partners developed a content framework for translating Envision’s abstract energy tech theory into tangible concepts for media, securing meetings for Envision CEO, Zhang Lei, with economic influencer...

Who better to promote the innovative Roomba vacuum than mom bloggers and their audience? We identified Jordan Ferney of Oh Happy Day as the ideal voice to integrate the product’s sleek, modern performance with a creative mom’s overscheduled day. The post garnered over 1,000 comments, and the Roomba giveaway on Facebook drove the highest participation Ferney's blog had ever seen.

When the world’s largest chip company was preparing a highly confidential product launch, they asked us to monitor daily how competitors were telling their story and provide ongoing analysis of product features, consumer acceptance and key opinion leaders. The information combined with our strategic insight helped them successfully shape their messaging and position their product.

To kick off their #CutYourBill event in New York City, Sprint asked Allison+Partners to coordinate a number of paid announcements from social media influencers. Immediately following the event, our team amplified the content with a huge wave of paid social media integrations that saturated Twitter with the news.

BSA l The Software Alliance: Elevating the Voice for the Software Industry The evolution of licensed software to a services model has dramatically changed the challenges faced by the software industry. While IP license protection has become a lower priority, data privacy, cybersecurity, cross-border data flows and a talent shortage have emerged as critical issues for the industry today. As the leading advocate for the software industry, BSA l The Software Alliance pioneers...