This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.

WorkMarketing Innovation Team

work

Listerine

Listerine: Bringing Out The Bold in APAC Listerine used oral health as its communications approach in Asia-Pacific, with messaging focused on its mouthwash’s ability to kill germs that cause plaque, gingivitis and bad breath, as well as its ability to whiten teeth. But mouthwash is a nascent category with low relevance and low penetration in the region, and oral health and whitening benefits didn’t resonate with Asia-Pacific consumers. Allison+Partners needed to...

work

UL

Close Before You Doze UL Firefighter Safety Research Institute’s (FSRI) “Close Before You Doze” campaign encourages people to close all the doors in their homes each night before bed. Its research shows a closed door can be an effective barrier against deadly levels of carbon monoxide, smoke and flames in the event of a house fire.   The campaign aimed to inspire real ...

work

Dexcom

Dexcom: Solidifying a category leader Dexcom, the leading continuous glucose monitor manufacturer in the U.S., engaged Allison+Partners to raise brand awareness and increase sales leads to address growing competition in the category. Our team created a fully integrated communications campaign built around a robust media relations plan, a video series and a revamped brand ambassador program. We began with strategic outreach based around compelling clinical data, resulting in...

work

Toyota Partnerships

Toyota is passionate about serving the community, and in order to showcase the purpose behind their efforts, Toyota regularly turns to Allison+Partners to help tell the story of their partnerships. When they became the official sponsor for Olympic Speed Skating, Figure Skating, U.S. Hockey and U.S. Snowboarding and Skiing, we went beyond the glitz of gold, silver and bronze to talk about what this partnership really meant to the people involved, particularly the athletes. For The Star A...

work

San Francisco Art Institute

The San Francisco Art Institute wanted to tell a better story about its unique approach to student learning, which includes working artists as teachers and a rich student experience. In order to differentiate SFAI, we opted not to go the predictable route of filming campus and classrooms, but instead talk to real people — students and teachers — about what makes their learning environment so different. Watch:

work

Chegg

Chegg gives students digital lessons, tutoring and support. Our challenge was to demonstrate the key benefit of all that extra learning — free time. So, we set up a few stressful scenarios that called for Chegg to come to the rescue. One video highlights a girl with FOMO (fear of missing out) who’d rather be out with her friends than studying. Another video shows the annoying roommate who makes it hard to hear yourself think. Students relate. Watch:

work

Allianz

Allianz Tuition Insurance gives students a financial way out if they have to leave school unexpectedly. Our challenge was to go beyond the financial piece to tell a more compelling story students would find relatable. By creating a series of tricky situations, we demonstrated the value of Allianz when dealing with life situations outside of anyone’s control.  Watch the videos:

work

OSMO

OSMO came to us with a cool, creative and interactive product for kids. The question was, how do we prove it’s not all fun and games, but actually a tool that promotes learning? We found a few pilot schools that used OSMO and interviewed teachers to get their candid reactions, unscripted and completely in the moment. Take a look: 

work

Polaris Wireless

When you’re fighting terrorism and the war on crime, pinpointing suspects with precision accuracy is mission critical. That’s what the new Polaris Wireless product Altus Blue Force believes. Our mission was to bring this product to life. So, we pulled a favor and got a firetruck (we know some people), a couple of police cars and rented out Treasure Island for a caper to go down. The challenge was that this video would be played at trade shows and had to work with or without sound...

work

HelmsBriscoe

HelmsBrisco operates under the slogan “a great event creates meaningful connections.” Our task was to talk about what makes the company so unique. We sat down with its CEO to get his firsthand version of what the company offers, and why, to capture the story in his words, while also bringing the story to life through animation.  Watch the videos:

work

Charles Schwab

Charles Schwab has strong values, such as client trust, ethical practices and putting people first. The problem was, the brand wasn’t talking about it. We took on the task of storytelling and aligning both internal and external audiences with the right messaging. Filming through the lens of the client, we investigated the true meaning of taking charge of your financial future. Watch the videos:

work

ARC

Airlines Reporting Corporation: Refreshing a 30-Year-Old BrandUntil 1978, the government regulated airfare pricing. That year, legislation was passed to deregulate it but there was no airfare model or settlement system that worked between airlines and agencies. ARC, Airlines Reporting Corporation, was born out of necessity and brought order to the airline pricing industry. But because it grew out of such an immediate need, it never really branded itself…until now. 

work

UGallery

UGallery connects collectors with artists around the world. It came to us to promote its exclusive Crate and Barrel partnership. This was a big deal because it sells original artwork, not prints. Our strategy? Connect the artist’s story with the artwork. Then, buyers appreciate not only the mastery of the brush but also the colorful backstory. Play the video:

work

UTC

United Technologies Corporation: Humanizing a Brand United Technologies Corporation (UTC) is a global leader in the building systems and aerospace industries. While it had a strong reputation within those spaces, they held little to no connection with general consumers who experience many benefits of its innovation. Allison+Partners identified an opportunity with Pratt & Whitney, one of UTC’s portfolio brands, to raise awareness for how UTC’s contributio...

work

Gotham Organization

Gotham: Positioning a Brand for the Next Century For more than one hundred years, Gotham Organization, a fourth generation and family-owned real estate company, has taken an industry-leading approach to transforming the buildings and neighborhoods where people live, work, shop, dine and unwind. Recently, the organization shifted away from its roots in construction to focus more completely on real estate development and property management. In order to increase visibility in...

work

Partnership with Native Americans

PWNA: Rebranding a National Organization that Supports Native Americans National Relief Charities, a nonprofit providing humanitarian services to Native Americans living on impoverished reservations, changed its name and identity. Rebranded as "Partnership with Native Americans," it sought to develop a national footprint as the premier Native-serving nonprofit. Allison+Partners was tasked with leading the research, strategic development, planning and implementation of the rebra...

work

Laird Norton Properties

Laird Norton is a Seattle-based real estate investment firm that owns and operates a national portfolio as part of the Laird Norton Company, a seventh-generation family enterprise. We worked with them to rebrand the company, which included conducting perception research, creating a messaging platform and developing a new logo, brand and website.

work

iRobot

Who better to promote the innovative Roomba vacuum than mom bloggers and their audience? We identified Jordan Ferney of Oh Happy Day as the ideal voice to integrate the product’s sleek, modern performance with a creative mom’s overscheduled day. The post garnered over 1,000 comments, and the Roomba giveaway on Facebook drove the highest participation Ferney's blog had ever seen.

work

Intel

When the world’s largest chip company was preparing a highly confidential product launch, they asked us to monitor daily how competitors were telling their story and provide ongoing analysis of product features, consumer acceptance and key opinion leaders. The information combined with our strategic insight helped them successfully shape their messaging and position their product.

work

Chloe's

Everyone screams for ice cream, but what about soft-serve fruit? Our Research + Insights team defined the American frozen treat marketplace, from classic churn to frozen novelties, to help Chloe’s plan an engaging consumer campaign that took trends, preferences and purchasing patterns into account.

work

Washington Beer

The Washington Beer Commission turned to our team to develop a strategic communications plan, branding and website design to enhance the awareness and reputation of Washington craft beer. A new website was developed and a suite of logos were created to brand their prominent beer festivals.

work

Orbis

As Orbis launched a major rebranding effort, they engaged us to ensure the new messaging was carried through across the brand’s social channels. From strategy to implementation, creative production and community management, we led each phase and drove fan and follower growth across the board: 46 percent on Facebook, 32 percent on Twitter and 47 percent on LinkedIn. The team also helped activate a paid media plan featuring the amplification tool Thunderclap, and created a custom hashtag and...

work

Progressive

Progressive utilizes the Marketing Innovation Team to measure outcomes, uncover strategic opportunities and map future efforts through a robust and thoughtful metrics program. By compiling and reviewing outcomes from Progressive and key competitors, the report and strategic analysis helps the company remain a leader in the competitive insurance industry.

work

Best Western

Best Western: Crafting Branded Editorial for the World’s Largest Hotel Company Best Western tasked Allison+Partners with breathing new life into their travel blog, You Must Be Trippin’. We became the editor, content coordinator and audience developer of the blog at large, while collaborating with Best Western’s digital agency, third party influencers and executives to realize their goals. We began with a thorough SEO audit aimed at determining which consumer tre...

work

Sprint

To kick off their #CutYourBill event in New York City, Sprint asked Allison+Partners to coordinate a number of paid announcements from social media influencers. Immediately following the event, our team amplified the content with a huge wave of paid social media integrations that saturated Twitter with the news.

work

8th+Olive

Talon Private Capital, a privately held real estate investment firm, hired Allison+Partners to help promote a major office building in downtown Seattle. For 8th+Olive, we created a new logo and sales center inside the complex that included a three dimensional wall with features and benefits, a video that highlighted the neighborhood location and an interactive map, all to attract companies to lease space during a significant renovation.

work

Dignity Health

Dignity Health: Take Back Your Morning It’s no secret that consumers are more plugged into personal digital devices than ever before. Most people also know that uber-connected smartphone habits are probably not good for them. But how do you take that not-so-cheerful insight and not only make it relevant, but also turn it into a positive association for a healthcare brand? Allison+Partners worked with Dignity Health to develop an integrated campaign in support of their...

work

Cisco

Cisco: The Cisco Security Virtual Reality Experience Cloud, mobility, the Internet of Everything (IoE), and social media technologies, combined with digital business practices, have helped countless organizations transform how they operate. But they have also increased organizations’ vulnerability to attack. Cisco sought to challenge the widely held but dangerously outdated two-dimensional ‘walls and moats’ metaphor for security and emphasize that it’s not a ...

Social Media

The Stream Podcast

The Stream

Articles and opinions delivered directly to your inbox.

Sign up today.