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From Hummus to...Pizza?

California Pizza Kitchen Introduces New Menu Item Open Letter From…A Chickpea

LOS ANGELES: An unexpected spokesperson appealed to readers of The Los Angeles Times and Sun Sentinel with an open letter seeking to start a movement. 

A chickpea (yes, a chickpea) penned a piece begging readers to save it “from a lifetime of monotony.” The media placement, which appeared as full-page ads in both papers on June 22, is part of California Pizza Kitchen’s plan to promote its new Chickpea Crust Pizza.  

5 minute read

Clio Awards: Budweiser Bigger Picture

Allison+Partners work on Budweiser’s Bigger Picture Super Bowl campaign won a bronze Clio in the Branded Entertainment and Content category! It also shortlisted for Partnerships & Collaborations, PR - Cause Related and PR - Public Affairs.

5 minute read

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