As marketing professionals, we know brands want to be where their consumers are. They read newspapers in the early days of advertising, they started watching TV in mid-late 1900s and they expanded to online googling and reading articles in the early 21st century. In 2022, we’re due for a new evolution in how we continue to reach new consumers – but where?

Part 3 of our “So, you want to enter the Metaverse?” Series In the first two parts of Allison+Partners’ guide to entering the metaverse, we used plain English to define and explain the metaverse, then discussed business opportunities and the wisdom of jumping into metaverse development. Today, we clearly explain the 10 most important metaverse-related concepts everyone should understand – not ranked in any particular order. 

Congratulations to our CEO Scott Allison who was recognized with an ‘Outstanding Individual Achievement’ award at PRovoke Media's SABRE Awards! Read on to see the speech he delivered at the awards ceremony. 

We realize Mother’s Day can be a difficult and complicated day for some, so please feel free to skip reading if this is a sensitive topic for you. Thank you. 

While Mother’s Day has evolved to be a day of celebration and appreciation by way of brunch, flowers, cards and (if you’re lucky) some downtime for moms, the origination of Mother’s Day in the U.S. stems back to social and political concerns that impacted women in the early 1900s. Now, there is a growing movement for Mother’s Day to go beyond the Hallmark Holiday, recognize the sacrifices mothers make for their children and celebrate the collective power of mothers supporting other mothers. I am very happy to see this shift, with deeper and more meaningful conversations being had year-round, and certainly around Mother’s Day, about how society can better support moms of all types.

Welcome to Part 2 of our primer on all things Metaverse. In case you missed it, the first part of Allison+Partners’ guide to entering the metaverse is here. We already covered the origins, what people can (and will) do there and the basics of business in the metaverse. Now we address the trillion-dollar questions: 

Thirty years after Neal Stephenson coined the word "metaverse" in the sci-fi novel Snow Crash, the term has spread everywhere. What used to be relegated to conversations among engineers and cutting-edge tech companies has finally busted into the consumer mindshare (finally, for those of us that have been watching this happen for years now - remember Google Glass?).  Today, every business leader is obliged to embrace the metaverse, even without fully understanding what it means.

Watching the figure skating events at the Winter Olympics always brings me back to my childhood days of crack-of-dawn training sessions, the joy at finally landing that Axel I worked so hard to perfect, and the nerves and excitement of competition. Growing up, I was the only kid in my school who figure skated. Yet throughout my career in PR, I’ve had the pleasure of working with at least a dozen former skaters, coaches and judges. So, what attracts a high number of figure skaters to the communications industry, and how do we apply the lessons we learned on the ice to our jobs?