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opinion

Winter is Coming - It’s Time to Tend the Roots of the Brand

Leaves are turning, temps are cooling and signs point to a slowdown. It’s a key time to nurture the brand… an essential source of resilience for the business. A strong brand maintains customer loyalty, helps preserve price and margin, attracts top-performing talent, and rallies investors. A strong brand can drive as much as 50% of enterprise value. 

5 minute read
opinion

5 ways creative agencies can get the most from performance marketing

The best creative teams can make something from nothing. However, all creative teams do best when powered by customer insights. Which is why now, as the cost-of-living crisis bites deep and recession looms, creative agencies yet to master data must raise their game. And they can do so by working smarter with performance marketing teams.

5 minute read
opinion

Pitch Power: Managing Client Expectation

Pitches sit at the beating heart of agency culture. The late nights, the creative ups and downs, and the thrill of the chase or the lows of rejection… It’s like binge-watching your favorite drama on Netflix in one sitting!  

9 minute read
opinion

3 Things to Consider Before Cutting Your Marketing Budget in a Recession

Between supply chain disruption, layoffs and rising costs that continue to squeeze wallets, consumers are on the edge of their seats waiting for confirmation that we’re *officially* in a recession. At the same time, businesses are taking a hard look at their FY23 plans with an eye towards trimming unnecessary spending. What’s top of the list for cuts? Usually that marketing budget. 

4 minute read
opinion

Three Steps to Optimize Your Brand for Social Search

As marketing professionals, we know brands want to be where their consumers are. They read newspapers in the early days of advertising, they started watching TV in mid-late 1900s and they expanded to online googling and reading articles in the early 21st century. In 2022, we’re due for a new evolution in how we continue to reach new consumers – but where?

5 minute read
opinion

Cannes Lions Reflection: A Conversation Between Consumer Brands Partner + President Lisa Rosenberg and EVP + Creative Director, Consumer Brands Emily Sawyer

Lisa: I can’t believe Cannes Lions has come and gone. It has been three long years since the marketing and creative community have been able to gather in person and I was looking forward to it from the minute I booked my ticket. While Cannes is always a very long week, it really does go by in the blink of an eye. This year was extra special, as our client Anheuser-Busch InBev was named Creative Marketer of the Year, and it was great to be together to celebrate. Instead of Rosé popsicles on the Croisette, we had Rosé beer! As a first-timer, Emily, what stood out to you? 

6 minute read
opinion

5 Things Fatherhood Taught Me About Marketing (So Far)

The contractions started shortly after midnight.  

“Is this happening?” 

This wasn’t the plan. Two weeks earlier, we had scheduled a C section to deliver our breech baby on Monday morning – still eight hours away. We drove to the hospital and found ourselves in a small room, my wife in bed with straps around her belly, nurses dutifully monitoring her health and the baby’s.  

 

7 minute read

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