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opinion

Insiders vs. Outsiders: Who’s Best Positioned to Reimagine Health Tech?

The pandemic triggered seismic shifts across healthcare – among them, a health tech funding gold rush. Flaws in care delivery and system inequities were laid bare, allowing the market to welcome technological solutions. As a proof point, health tech investment dollars soared by 157% from 2020 to 2021, totaling $29.1B in 2021 alone.

5 minute read
opinion

Advancing the understanding and measurement of employee experience

For a long time, organizations have thought about employee experience (EX) as an internal mechanism. It’s been about winning “Great Place to Work” awards, retention in the face of the Great Resignation and cultivating a great corporate culture. But brands have had an awakening and begun to realize EX is not just about industry recognition and finding amazing talent – it’s also about making employees active ambassadors for the brand itself. 

6 minute read
opinion

Responsible Storytelling in Health: Moving Fast Without Breaking Things

When the COVID-19 virus thrust us into a global pandemic, all eyes were on the biopharma industry. From headlines and the nightly news to conversations with friends and loved ones, it became impossible not to hear about the healthcare companies at the forefront racing to deliver vaccines and treatments that boasted the promise of ending the pandemic.

7 minute read
opinion

Celebrating And Reflecting On The Wild Ride That Is Modern Motherhood

One Sunday a few months ago, I taught two of the most important people in my life how to put on their shoes. My preschool-aged daughter was learning how to get dressed, just like her peers. But my mother had recently suffered a stroke. And after decades of self-sufficiency, she was now painstakingly re-learning not only how to dress herself, but also how to speak, read and follow simple instructions. That day signaled the start of a new chapter in my motherhood journey, one that I could never have anticipated and I was unsure I was equipped to handle it. As I curled up in bed that night, all I could think about was whether I’d succeed in navigating this new normal.

7 minute read
opinion

Words Of Support For New Moms This Mother’s Day

We realize Mother’s Day can be a difficult and complicated day for some, so please feel free to skip reading if this is a sensitive topic for you. Thank you. 

While Mother’s Day has evolved to be a day of celebration and appreciation by way of brunch, flowers, cards and (if you’re lucky) some downtime for moms, the origination of Mother’s Day in the U.S. stems back to social and political concerns that impacted women in the early 1900s. Now, there is a growing movement for Mother’s Day to go beyond the Hallmark Holiday, recognize the sacrifices mothers make for their children and celebrate the collective power of mothers supporting other mothers. I am very happy to see this shift, with deeper and more meaningful conversations being had year-round, and certainly around Mother’s Day, about how society can better support moms of all types.

5 minute read
opinion

PESO, PESO, PESO: Looking Beyond Earned to Elevate Health Tech

Our health tech clients come to us for help attracting media attention — some seek publicity related to funding, others want to break into new markets and still others try to drive sales — but all have their eyes on earned, as they should.  

8 minute read
opinion

Lessons from SXSW: Showing Up Unexpectedly to Ensure Health Companies Break Through

In today’s media environment, health companies face an increasingly uphill battle in the fight for attention and coverage. This dynamic is largely due to a renewed focus on health due to the COVID-19 pandemic, in addition to the overwhelming demand for new technologies and more integrated health business models (whether you are a health company or not).

4 minute read

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