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opinion

Three Steps to Optimize Your Brand for Social Search

As marketing professionals, we know brands want to be where their consumers are. They read newspapers in the early days of advertising, they started watching TV in mid-late 1900s and they expanded to online googling and reading articles in the early 21st century. In 2022, we’re due for a new evolution in how we continue to reach new consumers – but where?

5 minute read
opinion

Beyond the Big 4: How San Diego Redefines the Sports Market

The days before and after the Major League Baseball All-Star game are typically referred to as “dead days” in sports – the only dates on the calendar without scheduled Major League Baseball, NFL, NBA or NHL games. The assumption is sports relevancy is directly tied to the Big 4 professional sports.  

5 minute read
opinion

Climate Action Hindered By Today’s U.S. Supreme Court Decision: Implications For Companies Already Focused On Reducing Emissions

Despite corporate support for regulatory action and the economic imperative to address climate change globally and in the United States, the Supreme Court decision today in the case of West Virginia v. EPA hinders the ability of the U.S. Environmental Protection Agency to regulate harmful pollutants, including carbon. 

3 minute read
opinion

Words Of Support For New Moms This Mother’s Day

We realize Mother’s Day can be a difficult and complicated day for some, so please feel free to skip reading if this is a sensitive topic for you. Thank you. 

While Mother’s Day has evolved to be a day of celebration and appreciation by way of brunch, flowers, cards and (if you’re lucky) some downtime for moms, the origination of Mother’s Day in the U.S. stems back to social and political concerns that impacted women in the early 1900s. Now, there is a growing movement for Mother’s Day to go beyond the Hallmark Holiday, recognize the sacrifices mothers make for their children and celebrate the collective power of mothers supporting other mothers. I am very happy to see this shift, with deeper and more meaningful conversations being had year-round, and certainly around Mother’s Day, about how society can better support moms of all types.

5 minute read
opinion

Navigating The NIL Marketplace

When NIL legislation became law in July 2021, it opened the floodgates for college athletes to partner with companies and monetize their success. Historically, NIL opportunities were talked about in terms of appearances and autographs. But unsurprisingly, the bulk of all NIL deals to date have leaned on the success of digital solutions from social media posts and content to NFT creation.

3 minute read
opinion

The Sport of Podcasting

The podcasting industry is having a moment – one with the potential staying-power to radically upend the media landscape, if it hasn’t already. More Americans (41%) reported listening to a podcast in 2021 compared with 32% who said the same in 2019, with between 85 million to 100 million regular podcast listeners overall in 2022.

5 minute read
opinion

What do Olympic figure skating and a career in PR have in common?

Watching the figure skating events at the Winter Olympics always brings me back to my childhood days of crack-of-dawn training sessions, the joy at finally landing that Axel I worked so hard to perfect, and the nerves and excitement of competition. Growing up, I was the only kid in my school who figure skated. Yet throughout my career in PR, I’ve had the pleasure of working with at least a dozen former skaters, coaches and judges. So, what attracts a high number of figure skaters to the communications industry, and how do we apply the lessons we learned on the ice to our jobs?

4 minute read

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