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Agency News

Podcast: The State Of Technology Storytelling In Asia

Allison+Partners MD Jeremy Seow and technology journalist Eileen Yu join the PRovoke Media podcast to examine how tech news is changing in Asia. The discussion follows an Allison+Partners research study that explored the battle of brand vs product, with tech news now encompassing a wide range of topics, including policy issues, geopolitical tensions, security breaches, and workplace culture. The podcast explores this shift and its implications for brands, journalists, and technology storytelling.

5 minute read
Agency News

2022 SABRE Awards North America Finalists

The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.

5 minute read
Agency News

The Reckoning is Here for China's Global Tech Giants

By: David WolfTo win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.

As the typhoon gusts of geopolitics blow on the China-US relationship, those same winds are blowing away the assumptions on which our companies and clients have built their businesses for over a generation. Public relations professionals are being called upon to aid the firms caught in the contradictions between commercial goals, Beijing’s global ambitions, and Washington’s open discomfort with those ambitions.

Though this emerging challenge touches upon every industry, the core role that technological superiority and public information now play in global conflict has brought the brunt of the disruption down on the technology business generally and online services in particular. The greatest challenge of all falls upon Chinese companies seeking to extend their businesses beyond their home market. These brands now face a global phalanx of new stakeholders who know little about these firms, who watch their rise with surprise and even dismay, and who have the power to enable the growth of their global business or stop it dead in its tracks.

5 minute read
Agency News

B2B Brand Storytelling in the Age of COVID-19: Firms Lacking ‘Human Touch’

The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.

A new report by global marketing and communications agency, Allison+Partners reveals that whilst B2B marketers wish to evolve their brand strategy in favour of more human connection and conversations to engage with their audiences, they struggle to put this into practice.

As empathy, trust and care become increasingly vital brand currencies, particularly during these uncertain times, more B2B brands will look to follow suit and talk more“human”. Businesses that are able to adapt quickly and execute against timely events are the ones that survive and thrive. The survey, which included input from 400 marketing directors in the UK and Germany, found that:

5 minute read
Agency News

Big Tech Could Emerge From Coronavirus Crisis Stronger Than Ever

Amazon is hiring aggressively to meet customer demand. Traffic has soared on Facebook and YouTube. And cloud computing has become essential to home workers.OAKLAND, Calif. — While the rest of the economy is tanking from the crippling impact of the coronavirus, business at the biggest technology companies is holding steady — even thriving.Amazon said it was hiring 100,000 warehouse workers to meet surging demand. Mark Zuckerberg, Facebook’s chief executive, said traffic for video calling and messaging had exploded. Microsoft said the numbers using its software for online collaboration had climbed nearly 40 percent in a week.

5 minute read

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