Brent Diggins is a trusted voice, innovator, agency manager and consultant in the tech comms space.
A champion and leader of digital transformation and data adoption, Diggins built Allison+Partners’ global performance and intelligence team, which formally launched last year, and led creation of the influencer marketing process globally.
We have limited word counts for each agency description, so we won’t have room for all of Allison’s 2022 account wins. Now a global giant, the 21-year-old firm snagged work from AAA, Athleta, GE Power & Water, Hasbro, Grammarly, Mars Wrigley, Moderna, Poshmark, Sennheiser, and TikTok – and that’s just a partial list. Some of its campaigns became the year’s most talked-about, from the American Foundation for Suicide Prevention’s #MoreForMentalHealth initiative to Corona’s global plastic fishing tournament, which removed over 20 tons of plastic from the ocean and garnered over two billion impressions. If that wasn’t enough, Allison launched its new Allison+Sports and BrandGeist divisions this year.
The agency has created one centralized unit for its research and analytics efforts, called the performance and intelligence group. The group, led by one of the agency's partners, Brent Diggins, will offer cross-channel analytics and insights, data science, measurement and research.
LONDON — Allison+Partners has hired Megan Stoner as a senior vice president in the London office to serve as counsel for client experience, business development and people management. In her new role, Stoner will help the agency in strategy development on the public relations side of the business, working with Jim Selman, partner and MD for UK and Ireland, and recent re-hire Susie Hughes, executive vice president. Stoner previously spent six years at Allison+Partners from 2012, before moving in-house as communications manager at Instacart and then moving to Google, where her work ranged from proactive trends programming to crisis communications for Google Maps.
Allison+Partners has hired Zeno's Allanjit Singh as Asia-Pacific technology MD and digital head, alongside expanded roles for key leaders Jeremy Seow and Adeline Goh.
Allison+Partners announces that Susie Hughes has returned to the agency – and to London – as Executive Vice President to oversee new business development and media strategy.
