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Agency News

Shopability: the 3 fundamentals you need to know

Making it easy for a customer to find items to purchase may sound obvious. But consider the emotional journey that so much shopping involves and it’s clear that shopability is anything but. Which is why it’s important to centre any shopability strategy on customer experience, and to do so with an engagement-first approach powered by an ambition to create not one sale but repeat custom.

5 minute read
Agency News

2022 SABRE Awards North America Finalists

The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.

5 minute read
Agency News

PR Pros In Asia Optimistic Clubhouse

When the GameStop stock market saga exploded on the internet, Tesla chief Elon Musk used Clubhouse to interview Vlad Tenev, the co-founder of Robinhood, with a live audience of thousands listening in and millions following along on Twitter. That was one of Clubhouse’s ‘breakthroughs’, one in a series of conversations that managed to propel the audio app to gain some 10 million weekly active users and achieve a valuation of US$4 billion to date.  

5 minute read
Agency News

Clubhouse Lessons For Brands From Demi Lovato

Singer Demi Lovato has been on a media blitz this month with interviews in The New York Times and Glamour to promote her YouTube Originals docuseries, “Dancing with the Devil.” 

But when it came to her forthcoming album, “Dancing With the Devil … The Art of Starting Over,” Lovato chose a relatively nascent channel to announce it: Clubhouse, the audio-only, invite-only chat app that has been growing like wildfire. 

2 minute read
Agency News

Telum Talks To... Jeremy Seow, Managing Director, Growth & Innovation, APAC, Allison+Partners

"Look at opportunities where you can generalise and grow, and deepened your expertise in a lot of areas before you look at specialisms slightly later on in your career." We caught up with Jeremy Seow, Managing Director, Growth & Innovation, APAC at Allison+Partners as he takes us through his unexpected career path in public relations which has led him to be the forefront of integrated agencies. Jeremy tells us how he found success and meaning by embracing his inner generalist, and shares the changes he has seen in the industry since he started out.

5 minute read
Agency News

How to Get Media Cut Through in These Covid Times

There is only one thing dominating the news right now, so it is not easy to get a journalist’s attention with stories unrelated to the pandemic. We asked senior PR communicators for their top tips for achieving cut through.

Invest time and resourcesSue Grant, managing director, B2B tech, Europe at PR firm Allison+Partners: “In 2020, it often felt like walking on eggshells when reaching out to journalists. Is now a smart or sensitive time to pitch? Is my pitch still timely with the current news cycle? 

“As PRs we need to invest in unique ways to build and maintain media relationships that will pay off. As we enter 2021, building quality relationships with regular contacts will continue to be critically important."“This might range from investing time (allocating time for teams to read journalists’ content and share feedback separate to outreach on behalf of a client) to investing in resources (perhaps you Deliveroo the journalist’s favourite meal to chat about your news over a virtual lunch). Taking the time to be thoughtful, appreciative and supportive will continue to pay dividends.” 

5 minute read
Agency News

CES 2021 Confirms Need for Marketers and Brands to Reimagine, Not Replace

By Cathy PlanchardAllison+Partners, All Told Global President

Organizations that spent the first half of 2020 adjusting to meet the pandemic’s challenges learned by mid-summer their pivots would be longer and deeper than expected. This became more evident when events and tradeshows had to be cancelled, postponed or moved online, particularly CES 2021.

The world’s largest tradeshow, which brings 175,000 people to Las Vegas every year, will be fully virtual for the first time. For brands “exhibiting,” the implications of CES’ move run far and wide. How can you showcase your technologies in an environment where they can’t be touched? How can you still get media attention when you can’t physically track down reporters to bring them to your booths? What about all the in-person prospecting and deals you expected to make?

The solution is to reimagine, not replace.

5 minute read
Agency News

Analysis: CrossFit CEO Exits Post-Controversial Tweets but will it Help?

CrossFit founder and CEO Greg Glassman will be stepping down and retiring from his position, following his controversial remarks towards George Floyd's death and the pandemic. In an official statement, Glassman said:

“On Saturday I created a rift in the CrossFit community and unintentionally hurt many of its members. Those who know me know that my sole issue is the chronic disease epidemic. I know that CrossFit is the solution to this epidemic and that CrossFit HQ and its staff serve as the stewards of CrossFit affiliates worldwide. I cannot let my behaviour stand in the way of HQ’s or affiliates’ missions. They are too important to jeopardise.”

The rift and remarks in question, were his replies to the Institute for Health Metrics and Evaluation which described racism and discrimination as critical public health issues and demanding an “urgent response”. Glassman had replied to the tweet with “It’s FLOYD-19” and called out the institution for its “failed model” that led to a quarantined situation and asked “now you're going to model a solution to racism?”. This sparked several discussions on social media, where majority of the netizens and CrossFit enthusiasts called out the CEO for tying Floyd’s murder to a worldwide pandemic.

5 minute read

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