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Agency News

The Social Discovery Survival Guide

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search.

5 minute read
Agency News

Allison+Partners, Northstar Launch V.I.T.A.L. Branding Service

NEW YORK: Allison+Partners’ brand and engagement strategy team has partnered with global insight agency Northstar to launch a branding service called V.I.T.A.L. 

V.I.T.A.L., which stands for vision, inspiration, trust, alignment and leadership, is a framework built on behavioral science, design thinking and Agile, which is a method of project management that originated in software development. The agency has tested V.I.T.A.L. for two years but is taking it to market now. 

5 minute read
Agency News

5 ways creative agencies can get the most from performance marketing

The best creative teams can make something from nothing. However, all creative teams do best when powered by customer insights. Which is why now, as the cost-of-living crisis bites deep and recession looms, creative agencies yet to master data must raise their game. And they can do so by working smarter with performance marketing teams.

5 minute read
Agency News

Shopability: the 3 fundamentals you need to know

Making it easy for a customer to find items to purchase may sound obvious. But consider the emotional journey that so much shopping involves and it’s clear that shopability is anything but. Which is why it’s important to centre any shopability strategy on customer experience, and to do so with an engagement-first approach powered by an ambition to create not one sale but repeat custom.

5 minute read
Agency News

2022 SABRE Awards North America Finalists

The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.

5 minute read
Agency News

PR Pros In Asia Optimistic Clubhouse

When the GameStop stock market saga exploded on the internet, Tesla chief Elon Musk used Clubhouse to interview Vlad Tenev, the co-founder of Robinhood, with a live audience of thousands listening in and millions following along on Twitter. That was one of Clubhouse’s ‘breakthroughs’, one in a series of conversations that managed to propel the audio app to gain some 10 million weekly active users and achieve a valuation of US$4 billion to date.  

5 minute read
Agency News

Clubhouse Lessons For Brands From Demi Lovato

Singer Demi Lovato has been on a media blitz this month with interviews in The New York Times and Glamour to promote her YouTube Originals docuseries, “Dancing with the Devil.” 

But when it came to her forthcoming album, “Dancing With the Devil … The Art of Starting Over,” Lovato chose a relatively nascent channel to announce it: Clubhouse, the audio-only, invite-only chat app that has been growing like wildfire. 

2 minute read

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