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Agency News

Allison+Partners Launches Sports Marketing Specialty

SAN FRANCISCO: Allison+Partners has launched a sports marketing specialty called Allison+Sports.

Shane Winn, Allison MD of strategy and sports marketing, is leading the specialty. Twelve staffers are working on it.

The specialty will leverage media and influencer relationships and work collaboratively with brands' marketing operations to drive communications value, Winn said. It will work with brands’ sports sponsorships, athlete and celebrity endorsements and other marketing relationships with an earned-first lens and a data-driven approach. 

5 minute read
Agency News

2022 SABRE Awards North America Finalists

The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.

5 minute read
Agency News

PR’s Top Pros Talk… Redesigning Brand Communication

Lisa Rosenberg, Partner + President, Consumer Brands at Allison+Partners, shares insights on the future of brand communications. She speaks about how her experience as a judge at Cannes provided a window into how brands can deploy a compelling narrative to forge meaningful connections in an increasingly fragmented world. Lisa also explains how brands can avoid becoming a “chaser of culture” and move towards making a more sincere and meaningful impact.

5 minute read
Agency News

Blueair Moves Its PR Business To Allison+Partners

WASHINGTON — Blueair, the Unilever-owned air purifier brand, has shifted its PR business to Allison+Partners, ending its roughly five-year relationship with Finn Partners.As agency of record, Allison+Partners will handle the full scope of Blueair’s communications work including campaign development, brand and product PR and projects such as videos, influencer relations and social media campaigns.

5 minute read
Agency News

PRSA Bronze Anvil Awards

Allison+Partners client Get Maine Lobster team brought home a Public Relations Society of America (PRSA) Bronze Anvil Award! 

5 minute read

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