Allison+Partners Launches Sports Marketing Specialty
SAN FRANCISCO: Allison+Partners has launched a sports marketing specialty called Allison+Sports.
Shane Winn, Allison MD of strategy and sports marketing, is leading the specialty. Twelve staffers are working on it.
The specialty will leverage media and influencer relationships and work collaboratively with brands' marketing operations to drive communications value, Winn said. It will work with brands’ sports sponsorships, athlete and celebrity endorsements and other marketing relationships with an earned-first lens and a data-driven approach.