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Agency News

2022 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to PRovoke Media’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at PRovokeGlobal, returning to The Watergate Hotel in Washington, D.C from October 24-26.

5 minute read
Agency News

Measure Your Brands Cultural Relevance with Brandgeist IQ

The need for brands to connect with consumers through culture is an established concept. However, the manner and the speed now required to do so successfully —and in a way that drives bottom-line impact— has evolved faster than the latest fling on “Love Island.” With brands hustling to react to the latest meme, trending TikTok dance or societal crisis, it can be difficult to quantify how these efforts impact cultural relevance, cement customer loyalty and drive brand love.

5 minute read
Agency News

Allison+Partners Launches Sports Marketing Specialty

SAN FRANCISCO: Allison+Partners has launched a sports marketing specialty called Allison+Sports.

Shane Winn, Allison MD of strategy and sports marketing, is leading the specialty. Twelve staffers are working on it.

The specialty will leverage media and influencer relationships and work collaboratively with brands' marketing operations to drive communications value, Winn said. It will work with brands’ sports sponsorships, athlete and celebrity endorsements and other marketing relationships with an earned-first lens and a data-driven approach. 

5 minute read
Agency News

2022 SABRE Awards North America Finalists

The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.

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