Whether a pint of beer, a tank of gas or a list of groceries, consumers are feeling what the drumbeat of news headlines is telling them: the cost of living is skyrocketing, and there seems to be no end in sight.
The Department of Labor reported last week that in May consumer prices jumped 8.6% versus the 12 months earlier. That is the highest rate of inflation since December 1981. It is also up from April’s year-over-year surge of 8.3%.
Fewer than four in 10 employees say their company’s purpose gives their work meaning, and more than one-third (35%) say a company’s positive impact is among the top two most important attributes when they consider staying in or leaving a job.
That’s according to a study by Allison+Partners, Carol Cone on Purpose and The Harris Poll that was published this week.
The Purpose Under Pressure report revealed how employees’ priorities have shifted since the beginning of the pandemic. It defines purpose as “a company’s reason for being in addition to profits that guides its business growth and positive impact on society.”
Making it easy for a customer to find items to purchase may sound obvious. But consider the emotional journey that so much shopping involves and it’s clear that shopability is anything but. Which is why it’s important to centre any shopability strategy on customer experience, and to do so with an engagement-first approach powered by an ambition to create not one sale but repeat custom.
European banks operating in Russia have to decide between two unappealing options — either make a hurried and probably costly exit that leaves international clients stranded, or stay put and deal with the complexities of international sanctions as well as the risk of a backlash at home.
SAN FRANCISCO: Allison+Partners has launched a sports marketing specialty called Allison+Sports.
Shane Winn, Allison MD of strategy and sports marketing, is leading the specialty. Twelve staffers are working on it.
The specialty will leverage media and influencer relationships and work collaboratively with brands' marketing operations to drive communications value, Winn said. It will work with brands’ sports sponsorships, athlete and celebrity endorsements and other marketing relationships with an earned-first lens and a data-driven approach.
Allison+Partners MD Jeremy Seow and technology journalist Eileen Yu join the PRovoke Media podcast to examine how tech news is changing in Asia. The discussion follows an Allison+Partners research study that explored the battle of brand vs product, with tech news now encompassing a wide range of topics, including policy issues, geopolitical tensions, security breaches, and workplace culture. The podcast explores this shift and its implications for brands, journalists, and technology storytelling.
The North American Agency of the Year Awards recognize the best firms in specific size categories and in specific disciplines. In all, 62 firms — from giant multinationals to small local specialists — are nominated across the 13 Agency of the Year categories, reflecting the PR industry's extraordinary resilience and resurgence amid the events of the past two years.
The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.
