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Agency News

Agency News

No crisis plan for this: PR pros recall how 9/11 shaped their lives and careers

Like anyone old enough to remember 2001, PR pros can recall 9/11 as if it was yesterday, including where they were and what they were doing when the worst terrorist attack in American history happened. 

While the attacks on New York and Washington, DC, happened 20 years ago, some of the lessons from that horrible time are instructive today amid the COVID-19 pandemic. 

5 minute read
Agency News

PR’s Top Pros Talk… Redesigning Brand Communication

Lisa Rosenberg, Partner + President, Consumer Brands at Allison+Partners, shares insights on the future of brand communications. She speaks about how her experience as a judge at Cannes provided a window into how brands can deploy a compelling narrative to forge meaningful connections in an increasingly fragmented world. Lisa also explains how brands can avoid becoming a “chaser of culture” and move towards making a more sincere and meaningful impact.

5 minute read
Agency News

Watershed Moment: Naomi Osakas Stand Means Future Athlete Press Conferences

Naomi Osaka’s decision to withdraw from the French Open due to anxiety-inducing media appearances has ignited a national discussion about expectations from athletes when it comes to public speaking engagements.

Per the tournament’s code of conduct, media interviews are mandatory for athletes. But for Osaka, the Q&As caused "huge waves of anxiety," so she stepped away from the competition to focus on self-care, she explained in a lengthy statement on social media.

5 minute read

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