Companies have been spending more and more money on ESG, and that includes communicating and reporting about environmental, social and governance initiatives, especially as it relates to corporate purpose.
Allison+Partners is making it easier for brands to determine their cultural relevance.
The agency has launched an offering called Brandgeist IQ, which is a proprietary methodology that measures a brand’s cultural relevance in real time and compares it with that of other brands.
Our third annual Agency Elite Top 100 spotlights the nation’s most innovative PR and communications firms of the year.
To compile our list, we took a look at a wide range of features, asking applicants about new products, services and expertise offered over the last 12 months. We wanted to better understand how the most innovative and most flexible PR agencies work in an increasingly fast-paced, ever-changing world.
The need for brands to connect with consumers through culture is an established concept. However, the manner and the speed now required to do so successfully —and in a way that drives bottom-line impact— has evolved faster than the latest fling on “Love Island.” With brands hustling to react to the latest meme, trending TikTok dance or societal crisis, it can be difficult to quantify how these efforts impact cultural relevance, cement customer loyalty and drive brand love.
To say I am excited about the launch of this Public Relations (PR) column specifically for African tech startups is an understatement. One thing 2022 has shown us all is that as the African tech sector continues to evolve and grow, so does the need for professional services to support the ecosystem, with PR being right at the top of that list.
SAN FRANCISCO: Allison+Partners has acquired C. Moore Media International PR.
As part of the deal, which took place in July, CMM founder Claudine Moore was named managing director of Africa at Allison. She is reporting to Matthew Della Croce, global president and chief client experience officer.
On July 23, the World Health Organization declared monkeypox a Public Health Emergency of International Concern (PHEIC). As of Aug. 9, the WHO reported more than 28,000 confirmed cases across 80-plus countries.
SAN FRANCISCO: Allison+Partners has promoted Karyn Barr to president of global operations and Jordan Fischler to president of global strategy, both within the agency’s technology practice.
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