We have limited word counts for each agency description, so we won’t have room for all of Allison’s 2022 account wins.  Now a global giant, the 21-year-old firm snagged work from AAA, Athleta, GE Power & Water, Hasbro, Grammarly, Mars Wrigley, Moderna, Poshmark, Sennheiser, and TikTok – and that’s just a partial list. Some of its campaigns became the year’s most talked-about, from the American Foundation for Suicide Prevention’s #MoreForMentalHealth initiative to Corona’s global plastic fishing tournament, which removed over 20 tons of plastic from the ocean and garnered over two billion impressions. If that wasn’t enough, Allison launched its new Allison+Sports and BrandGeist divisions this year.

The agency has created one centralized unit for its research and analytics efforts, called the performance and intelligence group. The group, led by one of the agency's partners, Brent Diggins, will offer cross-channel analytics and insights, data science, measurement and research.

LONDON — Allison+Partners has hired Megan Stoner as a senior vice president in the London office to serve as counsel for client experience, business development and people management. In her new role, Stoner will help the agency in strategy development on the public relations side of the business, working with Jim Selman, partner and MD for UK and Ireland, and recent re-hire Susie Hughes, executive vice president. Stoner previously spent six years at Allison+Partners from 2012, before moving in-house as communications manager at Instacart and then moving to Google, where her work ranged from proactive trends programming to crisis communications for Google Maps.

Want to be a thought leader in your field? Just having an insightful message isn't enough. You also need to get that message out.

As we draw nearer to The Drum’s week-long awards festival, running December 5-9, we will be rewarding the people and brands making a positive contribution through socially responsible marketing globally at The Drum Awards for Social Purpose. The awards ceremony will be held at The Drum Labs in Shoreditch London on Thursday December 8. Find out how to purchase your tickets for the event here.

Whether you consider it “an Enron” or “a Lehman,” the reverberations of FTX’s sudden collapse will be felt for years in the cryptocurrency sector. 

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search.