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Insiders vs. Outsiders: Who’s Best Positioned to Reimagine Health Tech?

The pandemic triggered seismic shifts across healthcare – among them, a health tech funding gold rush. Flaws in care delivery and system inequities were laid bare, allowing the market to welcome technological solutions. As a proof point, health tech investment dollars soared by 157% from 2020 to 2021, totaling $29.1B in 2021 alone.

5 minute read

Three Steps to Optimize Your Brand for Social Search

As marketing professionals, we know brands want to be where their consumers are. They read newspapers in the early days of advertising, they started watching TV in mid-late 1900s and they expanded to online googling and reading articles in the early 21st century. In 2022, we’re due for a new evolution in how we continue to reach new consumers – but where?

5 minute read

Top 10 Metaverse Concepts You Need To Know

Part 3 of our “So, you want to enter the Metaverse?” Series In the first two parts of Allison+Partners’ guide to entering the metaverse, we used plain English to define and explain the metaverse, then discussed business opportunities and the wisdom of jumping into metaverse development. Today, we clearly explain the 10 most important metaverse-related concepts everyone should understand – not ranked in any particular order. 

6 minute read

Words Of Support For New Moms This Mother’s Day

We realize Mother’s Day can be a difficult and complicated day for some, so please feel free to skip reading if this is a sensitive topic for you. Thank you. 

While Mother’s Day has evolved to be a day of celebration and appreciation by way of brunch, flowers, cards and (if you’re lucky) some downtime for moms, the origination of Mother’s Day in the U.S. stems back to social and political concerns that impacted women in the early 1900s. Now, there is a growing movement for Mother’s Day to go beyond the Hallmark Holiday, recognize the sacrifices mothers make for their children and celebrate the collective power of mothers supporting other mothers. I am very happy to see this shift, with deeper and more meaningful conversations being had year-round, and certainly around Mother’s Day, about how society can better support moms of all types.

5 minute read

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