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Navigating crisis communications in the wake of the SVB crash: A guide for African tech startups

A month ago Silicon Valley Bank (SVB) became the second-largest bank failure in American history and it sent shockwaves throughout the global tech ecosystem, with African tech startups facing significant repercussions. The collapse of SVB yet again highlights the importance of having an effective, up-to-date and easy-to-mobilise crisis communications strategy and plan in place. 

5 minute read

Why Influencers Are Relevant to B2B Tech

Social media influencers have become a powerful force in shaping opinions and behaviors. Visual searches on social channels, as opposed to text-based searches, have become an increasingly popular way for audiences to discover new products, businesses, places and services. Combined with the shrinking of traditional newsrooms, working with influencers to help tell a story is an important tactic. Yet it’s often misunderstood. 

3 minute read

Is Blizzard Back?

My name is Griffin, and I’m an addict. I love slaying demons from hell and then picking out a new pair of legendary shoes from their corpses. I have recently removed myself from my couch for the public beta test for Diablo 4 and it has me wondering: is Blizzard Entertainment finally back? 

3 minute read

2023 SABRE Awards EMEA Winners

The 2023 EMEA SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, were announced March 23.

Medical Technology

Dexcom’s No Pricks Parlour — Dexcom with Allison+Partners

5 minute read

A PR Pro’s Guide to SXSW – From a First Timer

This past week, I had the opportunity to attend SXSW 2023 for the first time to support a featured session we secured in partnership with our client Dexcom, a pioneer in continuous glucose monitoring for people with diabetes. I quickly learned in between the chips and queso, panel discussions, and brand pop-ups scattered across Austin that it’s easy for brands to get lost in the clutter of a conference that brings essentially every industry to one place.  

4 minute read

HLTH, CES, ViVE, SXSW, Oh My! How to Choose the Best Speaking Engagements to Build Your Health Brand

Health tech companies continue to weather strong economic headwinds, layoffs across the industry and aging populations, making an effective public relations strategy more important than ever. These brands must be visible to succeed. But some teams focus so strongly on garnering media attention for their products and services that they forget a critical component of PR altogether: speaking engagements. 

8 minute read

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