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Integrated Marketing

opinion

Crafting a brand from research to strategy to planning

Do you remember crafting as a kid? Something about November makes me reminisce about arts and crafts. It could be because I grew up in a desert environment where the only autumn leaves were made out of construction paper and decorated the halls of my school. Crafting was like a sport to me, so getting involved in the decorating process was something I looked forward to.

3 minute read
Agency News

The Social Discovery Survival Guide

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search.

5 minute read
opinion

The Power Brand Formula: Relevant + V.I.T.A.L. = Dynamic

This year, the end of October brings a witches’ brew of uncertainty. It’s a gut-wrenching formula for up-all-night anxiety. Ongoing economic turmoil + the relentless barrage of political advertising + Elon Musk buying Twitter = mega Sunday Scaries, especially for those of us who make our living designing brands and delivering them to the world.  

5 minute read
Agency News

Allison+Partners, Northstar Launch V.I.T.A.L. Branding Service

NEW YORK: Allison+Partners’ brand and engagement strategy team has partnered with global insight agency Northstar to launch a branding service called V.I.T.A.L. 

V.I.T.A.L., which stands for vision, inspiration, trust, alignment and leadership, is a framework built on behavioral science, design thinking and Agile, which is a method of project management that originated in software development. The agency has tested V.I.T.A.L. for two years but is taking it to market now. 

5 minute read
opinion

How The Role And Importance Of Brand Has Transformed Over Past Two Years

I started my career as a design engineer working on footwear for a major sportswear brand. In a nutshell, the job entailed drawing 3D renderings of shoe components using various computer-aided design software. The company wanted to keep up with the latest and greatest, so every three years or so we would receive a batch of the latest computers to test and see how the graphics and processing had improved. We ran each through a battery of scenarios and would get reports about how this computer was 10% faster than the one we were currently using or how that computer was 15% better at rendering, etc.  

3 minute read
opinion

Time to rebrand? Why tapping the PR agency is a better bet.

Call me a late bloomer.  It may have taken me a little longer than other folks, to find my passion.  Over the past 20 years I’ve played many marketing roles, some as job titles and others on-demand…media planner, community manager, digital experience designer, copywriter, account planner and account director. But it wasn’t until around seven years ago I realized how much I love doing strategy. Spending my days nose-in-book, staring down a big hard problem, and scouring the zeitgeist for insights to spark an inventive solution. It’s the perfect mix of left-brain rigor and right-brain creativity.

5 minute read

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