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opinion

Why Going Back To The Basics Will Succeed In The Future Healthcare Media Landscape

In the age of news at our fingertips 24/7, COVID-19 has and will continue to dominate the news cycle and engagement on social media while fueling the ongoing “war on truth.” However, what has not disappeared is the value of foundational media relations as an important cornerstone of healthcare storytelling.

So, what’s on the horizon for 2022 and what tools from the toolbox will help us effectively tell those stories?   

3 minute read
Agency News

Allison+Partners Makes Three Senior Healthcare Appointments

SAN FRANCISCO: Allison+Partners has named three senior leaders to posts focused on healthcare. 

The firm named Jamie Rismiller EVP, based in its Washington, DC, office. She has worked at the agency for almost a decade and has conducted integrated communications programs for the company’s b-to-b and consumer technology clients, including genetic testing, diagnostics, venture capital and healthcare companies, the agency said in a statement. Rismiller will serve as senior lead for the agency’s health technology portfolio and several new clients. 

5 minute read
opinion

Cautious Optimism About the Future of Health

Like so many others, my career in healthcare was completely accidental at its inception. Years into a successful fundraising career and weeks into a master’s degree program, I decided to shift gears into health communications knowing little about either. The day after Lehman Brothers crashed, I impulsively accepted a mid-level communications position and a 25% pay cut with a nonprofit focused on strengthening primary care in New York City. 

5 minute read
Agency News

Agency People News in Brief (May 24, 2021)

SAN FRANCISCO — Allison+Partners has hired health communications veteran Michelle Webb as managing director and North American health practice lead. Webb will be responsible for evolving the agency’s health practice to create a more robust, cohesive, and scalable offering. Most recently, Webb (pictured) was a senior VP at BCW, where she led a corporate health communications portfolio and focused on integrated campaigns for pharmaceutical, device, and nonprofit clients. She’s also held senior communications roles with APCO and The Brookings Institution’s Center for Health Policy.

5 minute read

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