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Corporate

opinion

Transactions – Spin-offs – Don't Forget the Importance of Branding and Communications

Your brand story is crucial when considering transactions. All too often, branding is an afterthought to deal-making. Yet brands play a huge role in value creation during transactions, from spin-offs to acquisitions or mergers. A company’s image and impact present storytelling opportunities that will help stakeholders engage and foster understanding and excitement about your brand.

6 minute read
opinion

Words Of Support For New Moms This Mother’s Day

We realize Mother’s Day can be a difficult and complicated day for some, so please feel free to skip reading if this is a sensitive topic for you. Thank you. 

While Mother’s Day has evolved to be a day of celebration and appreciation by way of brunch, flowers, cards and (if you’re lucky) some downtime for moms, the origination of Mother’s Day in the U.S. stems back to social and political concerns that impacted women in the early 1900s. Now, there is a growing movement for Mother’s Day to go beyond the Hallmark Holiday, recognize the sacrifices mothers make for their children and celebrate the collective power of mothers supporting other mothers. I am very happy to see this shift, with deeper and more meaningful conversations being had year-round, and certainly around Mother’s Day, about how society can better support moms of all types.

5 minute read
Agency News

European banks face tough choice as they weigh Russia pullback

European banks operating in Russia have to decide between two unappealing options — either make a hurried and probably costly exit that leaves international clients stranded, or stay put and deal with the complexities of international sanctions as well as the risk of a backlash at home.

5 minute read
opinion

What do Olympic figure skating and a career in PR have in common?

Watching the figure skating events at the Winter Olympics always brings me back to my childhood days of crack-of-dawn training sessions, the joy at finally landing that Axel I worked so hard to perfect, and the nerves and excitement of competition. Growing up, I was the only kid in my school who figure skated. Yet throughout my career in PR, I’ve had the pleasure of working with at least a dozen former skaters, coaches and judges. So, what attracts a high number of figure skaters to the communications industry, and how do we apply the lessons we learned on the ice to our jobs?

4 minute read
opinion

Real Estate Companies Are Wrong About The Future Of Work

Within hours of companies shutting their physical doors and setting off our collective work-from-home experiment in 2020, the intellectual discussion began over how things would look after the crisis. No firms have been even close to accurately predicting it.

5 minute read
opinion

Introducing Connected Thought Leadership

In the wake of the global COVID-19 pandemic, you might have forgotten the greatest single change in “Corporate Purpose” in a generation. In August 2019, The Business Roundtable, a collection of America’s leading CEOs, announced it would no longer endorse the primacy of shareholder value. Going forward, it would reject the idea that “the principal objective of a business enterprise is to generate economic returns to its owners.”

3 minute read

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