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Consumer Brands

opinion

Holiday Travel: Will we Zoom or be zooming?

If 2020 was home to the holidays of Zoom calls and family celebrations, 2021 is projected to be the holidays of zoom… as in racing out of town to visit with family, if not to seek out warmer weather and a beach. But, will the travel industry truly see this coming?

4 minute read
opinion

Trends This Holiday Season: Consumer Shopping – and Bar – Carts

The holiday season is just around the corner, and with it will come a new set of celebratory food and spirits trends to keep things festive. The food + beverage experts at Allison+Partners looked at what we can expect to see reign supreme for consumers when it comes to how they’re filling their shopping – and bar – carts this year.  

6 minute read
Agency News

PR’s Top Pros Talk… Redesigning Brand Communication

Lisa Rosenberg, Partner + President, Consumer Brands at Allison+Partners, shares insights on the future of brand communications. She speaks about how her experience as a judge at Cannes provided a window into how brands can deploy a compelling narrative to forge meaningful connections in an increasingly fragmented world. Lisa also explains how brands can avoid becoming a “chaser of culture” and move towards making a more sincere and meaningful impact.

5 minute read

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