Is Marketing Innovation the Answer to 2021 Key Challenges?
This blog was also published on The Drum.If 2021 had a mantra it would undoubtedly be, time for change. The pandemic brought all the challenges (and opportunities) for brands. In fact, marketers often pondered what to say, how to say it and should I even say it at all. Coming out of quarantine people want greater meaning and authentic connections with brands. Reflecting this, over 80% of marketing leaders are looking to rescale or reinvent the majority of their key strategies (Gartner, Jan 2021). CMOs need to drive to higher business level KPIs while lowering costs. Brands that understand disruption for what it really is — the gateway to innovation — will be on the best footing to not just survive, but thrive in the coming months and years.