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The Stream

Allison+Partners’ content hub featuring the latest news and trends
Agency News

Measure Your Brands Cultural Relevance with Brandgeist IQ

The need for brands to connect with consumers through culture is an established concept. However, the manner and the speed now required to do so successfully —and in a way that drives bottom-line impact— has evolved faster than the latest fling on “Love Island.” With brands hustling to react to the latest meme, trending TikTok dance or societal crisis, it can be difficult to quantify how these efforts impact cultural relevance, cement customer loyalty and drive brand love.

5 minute read
opinion

Marcomms Majesty

“The true measure of all our actions is how long the good in them lasts” – H.M. Queen Elizabeth II

4 minute read
opinion

Lessons Learned from Golf Sabbatical

I recently went on a golf trip to Scotland for 16 days, thanks to Allison+Partners giving me a sabbatical and a chance to remove myself from day-to-day work. My leave was more than just traveling to Scotland – it was about learning, discovering, and improving my mindset – I just happened to use golf as the tool.  

7 minute read
opinion

Pitch Power: Managing Client Expectation

Pitches sit at the beating heart of agency culture. The late nights, the creative ups and downs, and the thrill of the chase or the lows of rejection… It’s like binge-watching your favorite drama on Netflix in one sitting!  

9 minute read
opinion

The P Word

If you’re anything at all like me, you’ve spent a big chunk of lockdowns and even more time as restrictions have eased trying to redefine and reconnect with the elements of your life that matter the most. Whether it's volunteering, campaigning, donating or simply having important conversations on social, ethical and environmental issues, having clarity on your core values and taking action to realise the change you want to see in the world is essential to surviving in an increasingly challenging world.

4 minute read
Agency News

PR for African startups: Crisis Communications

To say I am excited about the launch of this Public Relations (PR) column specifically for African tech startups is an understatement. One thing 2022 has shown us all is that as the African tech sector continues to evolve and grow, so does the need for professional services to support the ecosystem, with PR being right at the top of that list.

5 minute read
opinion

“A Big Mahalo to Allison+Partners”

My wellness-centric sabbatical, where I focused on self-care and learned to surf. 

Time is our only non-renewable resource. It is also a gift. I feel immense gratitude to my employer, Allison+Partners, for the gift of time with my family and friends during my sabbatical this summer. Agency sabbaticals are an incredible perk awarded to team members who work with the agency for five or more years.   

4 minute read

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