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The Stream

Allison+Partners’ content hub featuring the latest news and trends
opinion

Activators + Accountability

After the racial “awakening” of summer 2020, many U.S. agencies were asked to reflect and commit to change to cultivate a more equitable agency where the racial diversity representation was representative of society. As a result, PR agencies across the United States made commitments to increase racial diversity and set target percentages.

4 minute read
opinion

Dispatch from the Fintech: Miami's Blockchain 2022 Conference

Miami is the first U.S. city to begin earning revenue from a city-branded cryptocurrency, “MiamiCoin,” and is now the host of the largest national conference on cryptocurrencies, Bitcoin 2022.  Allison+Partners EVP David Baum, who leads the firm’s office in Miami, attended the conference this week. He shares insights on the regulatory landscape around cryptocurrency, how leaders navigate crypto’s environmental impact, and Miami’s journey to becoming the next tech hub.

5 minute read
opinion

TAKE THE WIDER VIEW CANDID THOUGHTS FROM INCLUSIVE LEADERS

Jorge Alcaraz (he/him/his) is the Global Director of Diversity, Equity, and Inclusion at Allison+Partners. Jorge leads the global DEI strategy, in collaboration with senior leadership and key stakeholders, to transform Allison+Partners into a more equitable agency. Simultaneously, Jorge is a PhD Candidate at UCLA in the Higher Education and Organizational Change program.

5 minute read
opinion

So You Want To Enter the Metaverse? Start Here! (Part 1)

Thirty years after Neal Stephenson coined the word "metaverse" in the sci-fi novel Snow Crash, the term has spread everywhere. What used to be relegated to conversations among engineers and cutting-edge tech companies has finally busted into the consumer mindshare (finally, for those of us that have been watching this happen for years now - remember Google Glass?).  Today, every business leader is obliged to embrace the metaverse, even without fully understanding what it means.

6 minute read
opinion

PESO, PESO, PESO: Looking Beyond Earned to Elevate Health Tech

Our health tech clients come to us for help attracting media attention — some seek publicity related to funding, others want to break into new markets and still others try to drive sales — but all have their eyes on earned, as they should.  

8 minute read
Agency News

PRovoke Media Unveils 2022 North American Agencies Of The Year Finalists

The North American Agency of the Year Awards recognize the best firms in specific size categories and in specific disciplines. In all, 62 firms — from giant multinationals to small local specialists — are nominated across the 13 Agency of the Year categories, reflecting the PR industry's extraordinary resilience and resurgence amid the events of the past two years. 

5 minute read
Agency News

2022 SABRE Awards North America Finalists

The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.

5 minute read

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