Allison+Partners, Northstar Launch V.I.T.A.L. Branding Service
NEW YORK: Allison+Partners’ brand and engagement strategy team has partnered with global insight agency Northstar to launch a branding service called V.I.T.A.L.
V.I.T.A.L., which stands for vision, inspiration, trust, alignment and leadership, is a framework built on behavioral science, design thinking and Agile, which is a method of project management that originated in software development. The agency has tested V.I.T.A.L. for two years but is taking it to market now.