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The Stream

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Agency News

Allison+Partners, Northstar Launch V.I.T.A.L. Branding Service

NEW YORK: Allison+Partners’ brand and engagement strategy team has partnered with global insight agency Northstar to launch a branding service called V.I.T.A.L. 

V.I.T.A.L., which stands for vision, inspiration, trust, alignment and leadership, is a framework built on behavioral science, design thinking and Agile, which is a method of project management that originated in software development. The agency has tested V.I.T.A.L. for two years but is taking it to market now. 

5 minute read
opinion

The Automation Effect: Using Storytelling to Humanize Healthcare Technology

From innovative scans to seamless data platforms, automation is transforming the technology that’s the very backbone of our healthcare system. In fact, in a recent Allison+Partners health survey of 500 health tech leaders, 63% identified automation as key to unlocking Health 4.0, a future in which technology connects our fragmented system and improves the patient experience. As more companies look to implement automation solutions in healthcare, industry communicators must learn how to humanize the automation story so that the benefits to both patients and providers can be fully understood and appease fears. 

6 minute read
opinion

How The Role And Importance Of Brand Has Transformed Over Past Two Years

I started my career as a design engineer working on footwear for a major sportswear brand. In a nutshell, the job entailed drawing 3D renderings of shoe components using various computer-aided design software. The company wanted to keep up with the latest and greatest, so every three years or so we would receive a batch of the latest computers to test and see how the graphics and processing had improved. We ran each through a battery of scenarios and would get reports about how this computer was 10% faster than the one we were currently using or how that computer was 15% better at rendering, etc.  

3 minute read
opinion

Time to rebrand? Why tapping the PR agency is a better bet.

Call me a late bloomer.  It may have taken me a little longer than other folks, to find my passion.  Over the past 20 years I’ve played many marketing roles, some as job titles and others on-demand…media planner, community manager, digital experience designer, copywriter, account planner and account director. But it wasn’t until around seven years ago I realized how much I love doing strategy. Spending my days nose-in-book, staring down a big hard problem, and scouring the zeitgeist for insights to spark an inventive solution. It’s the perfect mix of left-brain rigor and right-brain creativity.

5 minute read
opinion

What To Do When Your Healthcare Thought Leadership Efforts Aren’t Working

As we enter the endemic stage of the COVID-19 pandemic, one thing is certain – efforts to communicate complex health information have often failed and deeply eroded trust in science, healthcare providers and policymakers. In the absence of credible health information, people rely on social media and hearsay, often filled with misinformation, to make critical decisions about their health and well-being. At the same time, thousands of businesses across the healthcare spectrum offer new, innovative solutions to health and wellness.  

4 minute read
opinion

Dispatches from the Blockchain Frontier: Checking the Pulse of Generation Z

Blockchain: walk, crawl, run! 

We're full force into crypto winter, but that hasn't stopped the approaching ranks of icy brigadiers... Generation Z. Born from 1997-2012, this age group of marketing consumers is an assertive, privacy-demanding and energy-conscious lot dedicated to the development of blockchain and Web 3.0, despite the crypto winter season.  

4 minute read

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