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AGENCY NEWS // OCTOBER 10, 2018 //     

Allison+Partners Expands to Korea

Allison+Partners has further expanded its footprint in Asia after developing a strategic partnership with three of the fastest-growing PR firms in Seoul, Korea. M&K PR, MOS Communications and SMC will come together to form Allison+Partners Korea, a full-service communications agency that specializes in communications consulting, media relations, digital PR and marketing for both consumer and B2B clients. Seoul is the agency’s 11th office in the Asia-Pacific region and the 30th globally.

“Korea is a vibrant market, particularly in the technology sector, making it a critical place for us to have talent on the ground who can help clients navigate the communications landscape,” said Jonathan Heit, Allison+Partners’ co-founder and global president. “We are fortunate to partner with an incredibly capable team with such broad expertise. They are also a tremendous cultural fit for our agency.”


M&K Founder Mina Jeong, Jacklin Kim of Moscomm and YR Yoon of SMC will jointly lead Allison+Partners Korea, bringing their collective 80 years of experience to the agency.

“Jacklin, YR and I are pleased to join forces with Allison+Partners to expand our offerings and provide quality service on a global scale,” said Jeong.  “We look forward to joining the Allison+Partners family and adding our capabilities to the strong regional network.”

Jeong will serve as Managing Director, Technology + B2B. Under her leadership, M&K PR has grown from a small IT PR firm into the largest technology communications agency in Korea. She has served as a senior consultant to such leading global companies and counseled many multinational companies with their entry into the Korean market. Jeong is also a noted expert in blockchain technology, having recently authored “BLOCKCHAIN to Master in One Night, the Beginner’s Guide to Blockchain Technology.”  Additionally, Jeong is Vice Chairman of the Korea Public Relations Consultancy Association (KPRCA).

Kim joins the agency as Managing Director, Healthcare + Life. She has a proven track record of success in support of the global pharmaceutical, medical device, public health service, health-functional food and other health and life sciences companies. In addition, she recently expanded the agency’s work to include public affairs and digital healthcare to provide more comprehensive services to clients.

YR Yoon will serve as Managing Director, Consumer + Industry. With 30 years of experience, she has provided insightful communication strategy and implementation to leading global/Korean companies, small and mid-sized enterprises, startup companies, government and public organizations.

AGENCY NEWS // OCTOBER 10, 2018 //     

Allison+Partners Launches in Seoul

Credit: Getty Images

SEOUL: Allison+Partners is bringing three Seoul-based firms, M&K PR, MOS Communications, and SMC, into its network to form Allison+Partners Korea.

M&K founder and MD Mina Jeong; Jacklin Kim, founder and MD of MOS; and YR Yoon, founder and MD of SMC will jointly lead Allison+Partners Korea, bringing their collective 80 years of experience to the agency. Jeong has joined Allison+Partners Korea as MD of technology and B2B; Kim will be MD of healthcare and life; and Yoon will be MD of consumer and industry.

AGENCY NEWS // OCTOBER 5, 2018 //     

Step inside the PR agency of 2038

Credit: PRWeekStep out of the elevator and through the agency’s doors. There are fewer worker bees; their jobs have been replaced by bots. At least half of the employees are technologists. A majority of the leadership roles are filled by women, and the staff is diverse, with a large number of black, Hispanic-, and Asian-American employees. It is independently owned, but being wooed by specialized technology vendors looking to take an ownership stake.

The firm is thriving with brand-name clients that used to turn to big agencies from holding companies. With the automation of executional and transactional PR, clients are paying a premium to access this shop's considerable intellectual capital.

Welcome to the agency of the future -- 2038, to be exact -- based on the predictions of in-house and agency leaders.

AGENCY NEWS // SEPTEMBER 12, 2018 //     

2018 SABRE Awards Asia-Pacific Winners

Winners were announced during the 2018 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 11.  READ MORE
AGENCY NEWS // SEPTEMBER 11, 2018 //     

MDC's Allison+Partners Eyes Global Growth With OneChocolate Acquisition

MDC's Allison+Partners is acquiring PR and digital agency OneChocolate Communications as A+P ramps up its global footprint. Terms of the deal were not disclosed. 

Founded in 1992, OneChocolate has offices in London, Munich and San Francisco, as well as its own EMEA partner network, Embrace.

AGENCY NEWS // SEPTEMBER 11, 2018 //     

Allison+Partners Acquires OneChocolate To Strengthen Global Presence

Global marketing agency Allison+Partners has acquired OneChocolate Communications, based in London, to strengthen its UK and European offer.

OneChocolate founders Jill Coomber and Sue Grant remain with the combined firm as a result of the deal, the terms of which are undisclosed.

Coomber becomes managing director of the agency’s consumer practice in Europe, while Grant will run Allison+Partners’ technology practice in Europe as MD. Both will join the agency’s European management team. The OneChocolate brand will be phased out over the next six months as the agencies integrate.
AGENCY NEWS // SEPTEMBER 11, 2018 //     

Allison+Partners Acquires OneChocolate Communications to Strengthen Global Presence

Allison+Partners today announced it has acquired OneChocolate Communications, an award-winning PR and digital agency. Headquartered in London, OneChocolate has offices in Munich and San Francisco, as well as its own EMEA partner network, embrace. Jill Coomber has been appointed as managing director of the agency’s Consumer practice in Europe. Sue Grant will serve as managing director of Allison+Partners’ Technology practice in Europe, and both will join the agency’s European management team.


“Sue and Jill have built a distinguished international agency that has prospered for over 25 years independently. There are synergies across the board with Allison+Partners – their approach to storytelling, digital expertise, focus on measurement and philosophy on creating a collaborative and supportive culture couldn’t align anymore perfectly with ours,” said Scott Allison, Global CEO of Allison+Partners. “As we continue to expand our operation in London and throughout Europe, we’re proud to welcome OneChocolate to the A+P family, and excited to offer our global network and capabilities to add opportunity and value to its clients and staff.”

Founded by Coomber and Grant in 1992, the agency has more than 40 employees in Europe and North America and a client roster that spans consumer, B2B and technology sectors. The agency has consistently won many of the industry’s top awards over the years, including the 2017 Holmes SABRE for “Best Use of Sponsorship” in EMEA and the Masters of Marketing’s “Best Content.” Both founders have also been finalists for PRCA UK’s “Consultancy Head of the Year.”

“We’re excited to combine forces with Allison+Partners, as we couldn’t wish for a team that is more closely aligned with the OneChocolate ethos and ways of doing business,” said Coomber. “We are also proud to join an ambitious global company looking to extend its reach in Europe and beyond. The opportunities at both the local and international levels are exactly what we were looking for.”

“We’ve come a long way in 26 years and built an award-winning international agency, but we were looking for new challenges and opportunities,” added Grant. “We’ve found that in Allison+Partners. Not only do we share the same ambitions, but we also conduct business in the same super-charged, integrated environment for our clients and teams. Exciting times are ahead.”

Coomber has earned a reputation for consistently delivering creative, results-focused marketing and communications strategies that drive brand awareness, engagement and sales. She has spearheaded many internationally successful and award-winning campaigns for brands such as Disney, Capcom, Nokia, Panasonic, Playmobil, Suunto, Hello Kitty and Coca Cola Enterprises.

Grant has more than 30 years of marketing communications experience, specializing in the B2B technology sector. She has created and implemented communications campaigns for many of the industry’s market leading and emerging brands, most recently Avnet, Sierra Wireless, ShoreTel, Ruckus, Ooyala and, New Relic.

AGENCY NEWS // SEPTEMBER 6, 2018 //     

Kimpton Hotels Launches 'Social Experiment'

Boutique luxury brand Kimpton Hotels & Restaurants is launching what it calls a “first-of-its-kind social experiment.”

The experience, called “Room 301,” is "rooted in the idea that commonalities and connections exist between all people -- no matter their background," according to Kimpton, which was acquired by the InterContinental Hotels Group (IHG) family of hotel brands in 2015.

AGENCY NEWS // AUGUST 20, 2018 //     

2018 Regional PR Consultancies of the Year (Midsize)

The 2018 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 100 submissions and meetings with the best PR firms across the region. Consultancy of the Year winners are announced and honoured at the 2018 Asia-Pacific SABRE Awards, taking place on 11 September in Singapore. Analysis of all Finalists (and Winners from 12 September) can be accessed via the navigation menu or below:


Allison+Partners (MDC Partners)

Five years since entering Asia, Allison+Partners has not only built a credible regional presence, but has demonstrated that scale need not be a barrier to providing a broad range of strategic services. At around $7m in regional revenue, after 45% annual growth, the agency might seem on the small side for a network, but its geographic footprint and depth in specific areas marks it out as a different beast from other firms in its weight class. 

AGENCY NEWS // AUGUST 13, 2018 //     

2018 SABRE Awards Asia-Pacific finalists

Winners will be unveiled at the 2018 Asia-Pacific SABRE Awards ceremony, which will be held at the Mandarin Oriental Hotel, Singapore, on September 11. Tickets & tables available here.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here.  Please note that these awards will be handed out at lunchtime during the daytime IN2 Innovation Summit. READ MORE
AGENCY NEWS // AUGUST 9, 2018 //     

Best Agencies to Work For — Asia-Pacific Winners Revealed

The Holmes Report today unveils its Best Agencies to Work For in Asia-Pacific 2018, following in-depth employee research across a range of categories and metrics. 

For more information on the methodology — and how you can order your own agency's results — visit this section's About/FAQ page. You can read the full analysis of the Top 5 firms in each category by clicking on the category. READ MORE

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