In a tight labor market, companies bet big on five-year rewards

Account News In Brief (December 3, 2018)

Allison+Partners Named Agency of Record for Campaign Monitor

Accounts in Transit: Allison Lands Campaign Monitor; IMAGINE Wins Saxon Hotel; Pollack Picks Up Oakwood

Campaign Monitor picks Allison+Partners as global AOR

SAN FRANCISCO: Allison+Partners has been named global AOR for email service provider Campaign Monitor.

Campaign Monitor began looking for a new PR AOR, and issued an RFP for the work, in September. The company invited Allison+Partners, Walker Sands Communications, and Edelman to the pitch and made a decision at the end of October, said Campaign Monitor’s CMO Shane Phair.

How 5 PR shops got out the vote on Tuesday

PR firms across the country are making sure employees have ample time to get to the polls on Tuesday.

Some gave staffers the day off, while others threw parties or gave treats to employees who voted.

Here’s what five PR agencies did to mark Election Day.

Allison+Partners
Allison+Partners signed the Time to Vote pledge to encourage employees to take time out of their workdays to vote in the midterm elections. In accordance with this pledge, and continuing an initiative the firm started in 2016, all staffers, including interns, in Allison+Partners’ U.S. offices have been provided with up to four hours paid time off to vote. The firm is also offering a day for early dismissal, should it reach a percentage goal for its offices across the country. Offices are also hosting celebrations to encourage voting and meeting the participation threshold. For example, the firm’s New York office held a "Beer and Ballots" party on Friday to give employees time to review the issues, go over their ballots, and see where candidates stand in preparation for voting. The firm also has a mock "bake sale" going on for those who voted to pick up some sweet treats.

This Shockingly Effective Fire-Safety Video, Viewed 9 Million Times, May Change How You Sleep

When you go to sleep at night, you’re probably not thinking about fire ravaging your home. And if you’re like me, you probably leave your bedroom doors open—perhaps so kids and pets can wander freely, or maybe just so you can hear whether there’s trouble in the night.

If so, you’re not alone. Only 29 percent of Americans sleep with their bedroom doors closed, according to a recent survey by the UL Firefighter Safety Research Institute. And of those who do keep doors open, the group reports, more than half think it will actually help them in a fire to have doors open for easy access to other rooms.

MarketInk: San Diego Press Club to Present 525 Journalism Awards

How #MeToo changed the way brands market to men

What does it really mean to be a man? Since the #MeToo movement started a year ago, that’s a conversation brands are less afraid to have.

Experts say Me Too has not changed the principles of marketing to men, which were already getting a second look and moving away from stereotypes, says Alyssa Garnick, SVP and senior partner of FleishmanHillard's consumer and brand marketing practice.

Or, as Lisa Rosenberg, Allison+Partners’ chief creative officer and consumer marketing co-chair, puts it, male-focused marketing has always been more than just "cars, girls, and booze."

Number of PR jobs hits all-time high, but not every type of communicator is in demand

Employment at U.S. PR agencies reached an all-time high of 63,000 jobs in August, according to figures from the Bureau of Labor Statistics (BLS).

That’s up from 62,100 the month before and breaking the previous record of 62,500. The new record number also represents a 6.6% increase from August 2017.

Most industry pros are encouraged by the latest BLS numbers and reporting similar upswings, if only anecdotally, with the lion’s share of hires coming in digital and measurement.

Asia-Pacific News In Brief (October 15, 2018)