Best Agency to Work For is possibly the only predictive award the Holmes Report gives out. By this, we mean there’s a direct correlation between the agencies on this list and those that take home our biggest honor (often times at some point in the future) — Agency of the Year. That’s, in part, because firms that take culture seriously tend to attract and retain smart and creative talent who, in turn, produce stellar work. It’s a simple formula but one that’s easily overlooked amid the breathless pace and tremendous pressures that are an inevitable reality of agency life. But this pace is exactly why agencies shouldn’t underestimate the power its culture has on the work its employees produce.
The firms recognized on the rankings include a few holding companies firms, but mostly independents. Some have generous benefits, others prioritize professional development or interesting work that keeps talent engaged. We’re working on a series of stories explore the factors that drive recruitment, retention and engagement within our industry. All participating firms can also obtain their own results mapped against either the industry or its competitive set. (For more information on this, see FAQ.)READ MORE
The 2019 North America PR Agencies of the Year are the result of an exhaustive research process involving more than 150 submissions and 50 face-to-face meetings with the best PR firms across the US and Canada.
Analysis of each of the 70 finalists across 14 categories can be accessed via the navigation menu to the right or below. Winners are unveiled at the 2019 North American SABRE Awards on May 7 at Cipriani 42nd St in New York.READ MORE
It’s bad enough that friends and family are out to get you, but each year it seems more and more of the country’s biggest brands feel compelled to produce April Fools’ Day pranks.
The results are in from an April Fools’ Day poll PRWeek posted last week, asking comms pros if it’s wise to send a fake press release to reporters.READ MORE
Innovative Program with Over-the-Top Perks Designed to Attract and Retain Industry’s Top Talent
In a day and age where office perks are a dime-a-dozen, global marketing communications agency Allison+Partners is upping the ante on the corporate “perk off.” The agency is changing its long-standing company motto from “It’s About the Work” to “It’s About the Perks,” and introducing a series of enviable new perks for current and future agency employees.
“While we have long been proud of our popular employee benefits such as Workout Wednesdays, birthday days off and paid sabbaticals after only five years, the competition for talent inspired us to boldly go where no agency has gone before,” said Allison+Partners’ Chairman + CEO Scott Allison. “What we’ve landed on is not only breakthrough in our industry, but some of the best perks in the entire world, bar none.”
Allison+Partners’ new perks were sourced through active and purposeful googling of the agency’s competitors, aspirational targeting of companies we’re nothing like and general pipe-dreaming. They include:
Additional information on the ground-breaking new perks can be found on April 1 at https://www.allisonpr.com/about/careers.html
SPARTANBURG, SC: Denny’s has selected Allison+Partners as its PR AOR after the restaurant chain reorganized part of its marcomms structure.
Denny’s hired the agency after the chain restructured a "small portion" of its marketing functions for "even greater efficiencies" in recent months, said John Dillon, chief brand officer and SVP for the company.READ MORE
Intersection of technology and transportation driving change; Gen Z to drive it forward
SAN FRANCISCO (March 13, 2019) – A new report from Allison+Partners suggests that changing definitions of transportation and an influx of new mobility solutions are paving the way for the birth of a new culture – the mobility culture. Resulting from the intersection of transportation and technology, this cultural shift will be driven forward by a new generation of consumers – those just now coming of driving/ride-sharing age. Much in the way Baby Boomers in their teens and twenties defined American car culture, Gen Z will ultimately become synonymous with mobility culture. The study, dubbed The Birth of Mobility Culture, also explores implications for brand marketers as consumer values shift from “me” to “we” and access to new mobility options increase.
The report, based on a survey of U.S. consumers fielded in January 2019, reveals a clear shift in consumer attitudes, values and behaviors between generations and with more transportation options available than ever before.
Key findings that highlight this shift include:
“Not only will the car itself change drastically with the advent of new technology and mobility solutions, but its role in our lives and in culture will also evolve,” said Marcus Gamo, Senior Vice President and Automotive Specialty Group Lead at Allison+Partners. “Our automotive practice was born out of an authentic passion for disruptive brands that are redefining mobility, with a deep understanding that the most important attributes of transportation for consumers are trust and loyalty.”
The report also reveals that despite changing American consumer values and behaviors, brands remain more relevant than ever. For marketers, however, the introduction of this new mobility culture will require a revamped approach to effectively garner consumer loyalty and advocacy:
“As consumer relationships with cars evolve, automotive and transportation industry marketers must change how they engage with younger audiences, especially Gen Z,” said Lisa Rosenberg, Co-Chair of Allison+Partners’ Consumer Marketing practice. “Being headquartered in San Francisco with deep roots in technology, Allison+Partners has been at the forefront of cultural movements since our inception. We believe that brands that embrace this cultural shift and provide opportunities for consumers to be active participants are the ones that will win with a generation whose favorite currency is social.”
ABOUT THE REPORT
Allison+Partners compiled this report using data from an online survey of 1,035 people in the U.S. over the age of 16 conducted in January 2019. Fielding was conducted using the Qualtrics Insights Platform and the panel was sourced from Lucid.
Baby boomers defined American “car culture” -- now Gen Z is creating a new “mobility culture” in its place, according to a report.
“The Birth of Mobility Culture,” from Allison+Partners, explores the implications for brand marketers of changing definitions of transportation. Generational values have evolved, says Marcus Gamo, senior vice president and automotive specialty group lead at Allison+Partners.READ MORE
What would you do if you weren't in PR?
I would be an interior designer or a registered dietician.
Talk about the last time you experienced a fist-pumping victory moment.
All my recent fist-pumping victories have been around the successes of my team – watching people get that promotion they really worked for or winning that pitch they gave everything to.