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AGENCY NEWS // DECEMBER 10, 2018 //     

In a tight labor market, companies bet big on five-year rewards

Credit: ReutersNEW YORK (Reuters) - In the old days, longtime employees in the United States were honored with a gold watch after 30 years or so at a company.

Well, they have got nothing on Hadas Streit.

The senior vice president at the global public relations firm Allison + Partners recently returned from a one-month paid sabbatical, awarded to staffers after only five years at the company. During that time, she rented a house in Cape Cod for a couple of weeks.
AGENCY NEWS // DECEMBER 3, 2018 //     

Account News In Brief (December 3, 2018)

Credit: Holmes ReportSAN FRANCISCO — Campaign Monitor, which specializes in email marketing software, has named Allison+Partners PR agency of record after a competitive review. . Allison+Partners will oversee public relations activities in the US, UK and Australia to drive awareness of the company’s platforms and solutions. The firm will lead an integrated campaign including media relations, content marketing, thought leadership, event support and custom measurement. READ MORE
AGENCY NEWS // NOVEMBER 28, 2018 //     

Allison+Partners Named Agency of Record for Campaign Monitor

Allison+Partners announced after a competitive review it has been selected as the agency of record for Campaign Monitor, a global software-as-a-service company specializing in email marketing. Allison+Partners will oversee public relations activities in the U.S., UK and Australia to drive awareness of the company’s innovative platforms and solutions. READ MORE
AGENCY NEWS // NOVEMBER 26, 2018 //     

Accounts in Transit: Allison Lands Campaign Monitor; IMAGINE Wins Saxon Hotel; Pollack Picks Up Oakwood

Allison+Partners landed Campaign Monitor, a global software-as-a-service company specializing in email marketing. A+P will oversee PR activities in the U.S., UK and Australia as well as leading an integrated campaign including media relations, content marketing, thought leadership, event support and custom measurement. The account will be based in the MDC unit's D.C. office, with additional service provided out of London and Sydney. The firm's roster of global technology accounts currently includes Public Interest Registry and BSA|The Software Alliance. READ MORE
AGENCY NEWS // NOVEMBER 21, 2018 //     

Campaign Monitor picks Allison+Partners as global AOR

Credit: PRWeek

SAN FRANCISCO: Allison+Partners has been named global AOR for email service provider Campaign Monitor.

Campaign Monitor began looking for a new PR AOR, and issued an RFP for the work, in September. The company invited Allison+Partners, Walker Sands Communications, and Edelman to the pitch and made a decision at the end of October, said Campaign Monitor’s CMO Shane Phair.

AGENCY NEWS // NOVEMBER 6, 2018 //     

How 5 PR shops got out the vote on Tuesday

Credit: PRWeek

PR firms across the country are making sure employees have ample time to get to the polls on Tuesday.

Some gave staffers the day off, while others threw parties or gave treats to employees who voted.

Here’s what five PR agencies did to mark Election Day.

Allison+Partners signed the Time to Vote pledge to encourage employees to take time out of their workdays to vote in the midterm elections. In accordance with this pledge, and continuing an initiative the firm started in 2016, all staffers, including interns, in Allison+Partners’ U.S. offices have been provided with up to four hours paid time off to vote. The firm is also offering a day for early dismissal, should it reach a percentage goal for its offices across the country. Offices are also hosting celebrations to encourage voting and meeting the participation threshold. For example, the firm’s New York office held a "Beer and Ballots" party on Friday to give employees time to review the issues, go over their ballots, and see where candidates stand in preparation for voting. The firm also has a mock "bake sale" going on for those who voted to pick up some sweet treats.

AGENCY NEWS // NOVEMBER 1, 2018 //     

This Shockingly Effective Fire-Safety Video, Viewed 9 Million Times, May Change How You Sleep

Credit: Allison+Partners

When you go to sleep at night, you’re probably not thinking about fire ravaging your home. And if you’re like me, you probably leave your bedroom doors open—perhaps so kids and pets can wander freely, or maybe just so you can hear whether there’s trouble in the night.

If so, you’re not alone. Only 29 percent of Americans sleep with their bedroom doors closed, according to a recent survey by the UL Firefighter Safety Research Institute. And of those who do keep doors open, the group reports, more than half think it will actually help them in a fire to have doors open for easy access to other rooms.

AGENCY NEWS // OCTOBER 28, 2018 //     

MarketInk: San Diego Press Club to Present 525 Journalism Awards

Credit: Times of San DiegoThe San Diego Press Club will celebrate its 45th annual Excellence in Journalism awards program on Tuesday evening. More than 525 awards in over 180 categories will be presented to print and broadcast journalists and photographers.

More than 450 people are expected to attend the event at the Jacobs Center for Neighborhood Innovation’s Joe and Vi Jacobs Community Center. About 20 restaurants and 10 wineries, plus several craft beer breweries, will provide refreshments. Retired broadcaster Dennis Morgigno will serve as emcee.
AGENCY NEWS // OCTOBER 26, 2018 //     

How #MeToo changed the way brands market to men

Credit: PRWeek

What does it really mean to be a man? Since the #MeToo movement started a year ago, that’s a conversation brands are less afraid to have.

Experts say Me Too has not changed the principles of marketing to men, which were already getting a second look and moving away from stereotypes, says Alyssa Garnick, SVP and senior partner of FleishmanHillard's consumer and brand marketing practice.

Or, as Lisa Rosenberg, Allison+Partners’ chief creative officer and consumer marketing co-chair, puts it, male-focused marketing has always been more than just "cars, girls, and booze."

AGENCY NEWS // OCTOBER 19, 2018 //     

Number of PR jobs hits all-time high, but not every type of communicator is in demand

Credit: Getty Images

Employment at U.S. PR agencies reached an all-time high of 63,000 jobs in August, according to figures from the Bureau of Labor Statistics (BLS).

That’s up from 62,100 the month before and breaking the previous record of 62,500. The new record number also represents a 6.6% increase from August 2017.

Most industry pros are encouraged by the latest BLS numbers and reporting similar upswings, if only anecdotally, with the lion’s share of hires coming in digital and measurement.

AGENCY NEWS // OCTOBER 15, 2018 //     

Asia-Pacific News In Brief (October 15, 2018)

Credit: Homes ReportSEOUL — Allison+Partners has struck a strategic partnership with three PR firms in Seoul, M&K PR, MOS Communications and SMC, which together will do business as Allison+Partners Korea, a full-service communications agency. M&K Founder Mina Jeong, Jacklin Kim of Moscomm and YR Yoon of SMC will jointly lead Allison+Partners Korea. Jeong will serve as managing director, technology + B2B. Kim joins the agency as managing director, healthcare + life. YR Yoon will serve as managing director, consumer + industry READ MORE

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13THWITNESS // Dec 14, 2018
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