M&K Founder Mina Jeong, Jacklin Kim of Moscomm and YR Yoon of SMC will jointly lead Allison+Partners Korea, bringing their collective 80 years of experience to the agency.

“Jacklin, YR and I are pleased to join forces with Allison+Partners to expand our offerings and provide quality service on a global scale,” said Jeong.  “We look forward to joining the Allison+Partners family and adding our capabilities to the strong regional network.”

Jeong will serve as Managing Director, Technology + B2B. Under her leadership, M&K PR has grown from a small IT PR firm into the largest technology communications agency in Korea. She has served as a senior consultant to such leading global companies and counseled many multinational companies with their entry into the Korean market. Jeong is also a noted expert in blockchain technology, having recently authored “BLOCKCHAIN to Master in One Night, the Beginner’s Guide to Blockchain Technology.”  Additionally, Jeong is Vice Chairman of the Korea Public Relations Consultancy Association (KPRCA).

Kim joins the agency as Managing Director, Healthcare + Life. She has a proven track record of success in support of the global pharmaceutical, medical device, public health service, health-functional food and other health and life sciences companies. In addition, she recently expanded the agency’s work to include public affairs and digital healthcare to provide more comprehensive services to clients.

YR Yoon will serve as Managing Director, Consumer + Industry. With 30 years of experience, she has provided insightful communication strategy and implementation to leading global/Korean companies, small and mid-sized enterprises, startup companies, government and public organizations.

“Sue and Jill have built a distinguished international agency that has prospered for over 25 years independently. There are synergies across the board with Allison+Partners – their approach to storytelling, digital expertise, focus on measurement and philosophy on creating a collaborative and supportive culture couldn’t align anymore perfectly with ours,” said Scott Allison, Global CEO of Allison+Partners. “As we continue to expand our operation in London and throughout Europe, we’re proud to welcome OneChocolate to the A+P family, and excited to offer our global network and capabilities to add opportunity and value to its clients and staff.”

Founded by Coomber and Grant in 1992, the agency has more than 40 employees in Europe and North America and a client roster that spans consumer, B2B and technology sectors. The agency has consistently won many of the industry’s top awards over the years, including the 2017 Holmes SABRE for “Best Use of Sponsorship” in EMEA and the Masters of Marketing’s “Best Content.” Both founders have also been finalists for PRCA UK’s “Consultancy Head of the Year.”

“We’re excited to combine forces with Allison+Partners, as we couldn’t wish for a team that is more closely aligned with the OneChocolate ethos and ways of doing business,” said Coomber. “We are also proud to join an ambitious global company looking to extend its reach in Europe and beyond. The opportunities at both the local and international levels are exactly what we were looking for.”

“We’ve come a long way in 26 years and built an award-winning international agency, but we were looking for new challenges and opportunities,” added Grant. “We’ve found that in Allison+Partners. Not only do we share the same ambitions, but we also conduct business in the same super-charged, integrated environment for our clients and teams. Exciting times are ahead.”

Coomber has earned a reputation for consistently delivering creative, results-focused marketing and communications strategies that drive brand awareness, engagement and sales. She has spearheaded many internationally successful and award-winning campaigns for brands such as Disney, Capcom, Nokia, Panasonic, Playmobil, Suunto, Hello Kitty and Coca Cola Enterprises.

Grant has more than 30 years of marketing communications experience, specializing in the B2B technology sector. She has created and implemented communications campaigns for many of the industry’s market leading and emerging brands, most recently Avnet, Sierra Wireless, ShoreTel, Ruckus, Ooyala and, New Relic.