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AGENCY NEWS // JUNE 15, 2018 //     

Outstanding or overdone? Marketers split on IHOP rebranding stunt

Is IHOP’s temporary rebranding as IHOb a brilliant marketing success or a cheap stunt? Marcomms professionals are as divided as consumers on the question, with some characterizing it as bold and others saying it’s gimmicky and even undermines the craft. READ MORE
AGENCY NEWS // JUNE 6, 2018 //     

Allison+Partners Executive Revamp Elevates Jonathan Heit To Global President

SAN FRANCISCO — Allison+Partners has revamped its senior management structure, promoting three leaders — Jonathan Heit, Cathy Planchard and Matthew Della Croce — to newly created global president roles. 

Heit has served as the agency’s president of the Americas since 2015. In his new global position, he will add overseeing Asian business to his responsibilities. Allison+Partners co-founder and former COO Andy Hardie-Brown, who worked in Singapore helping to build the firm's Asian business, has transitioned to vice chairman and co-chair of the company's global board. 

Anne Colaiacovo, who had been chair of the Eastern region and co-chair of the agency’s consumer marketing practice, has stepped into the president of North America role. READ MORE
AGENCY NEWS // JUNE 6, 2018 //     

Allison+Partners Ups Three to Newly Created Global President Role, Anne Colaiacovo Appointed North American President

Allison+Partners today announced several changes to its management structure, expanding the global remit of three partners, while also increasing the responsibilities of a number of partners in the U.S.

Jonathan Heit has been elevated from president of the Americas to global president, with added responsibilities overseeing Allison+Partners’ booming Asia business to his existing focus on the U.S. and Latin America. In addition, Matthew Della Croce and Cathy Planchard have been promoted to global president. Della Croce is tasked with oversight of the global operations of Allison+Partners’ Europe and Corporate divisions. Planchard is tasked with oversight of the global operations of the agency’s All Told division. The three will continue to report into Scott Allison, agency co-founder, global chairman and CEO.

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“As the agency continues to scale globally, we felt it was the right time to evolve the leadership structure to better serve our clients and our teams.” said Scott Allison. “Jonathan, Cathy and Matthew will continue to focus on opportunities to grow our worldwide footprint and expand our capabilities for both existing and new clients.”

As part of this new structure, Anne Colaiacovo is promoted to president of North America, accountable for the financial performance, new business and management of the agency’s 13 U.S. offices. Her promotion reflects the numerous contributions she has made in her more than 10 years with the agency, most recently serving as chair of the Eastern region and co-chair of the agency’s consumer marketing practice. 

“Since her first day on the job, Anne has been an incredibly adept business builder and true beacon of our culture, helping to define and refine it along the way,” said Heit. “Her ability to spot and nurture talent into great teams is matched only by her passion for great work, strong creative and provocative ideas.”

Joining her in an increased leadership role in the U.S. are Zach Colvin, who has added head of business development and client growth to his role as chair, California; Jeremy Rosenberg, elevated to managing director, All Told, North America and Tom Smith, who has been named managing director, Corporate, North America. Each has increased responsibility and oversight of business development and day-to-day operations in the agency’s largest market.

AGENCY NEWS // JUNE 4, 2018 //     

Allison+Partners ups Jonathan Heit to global president

SAN FRANCISCO: Allison+Partners has upped Jonathan Heit to global president, a position newly created as part of a series of shifts the agency is making to its leadership structure.

Heit, who was previously the firm’s president of the Americas, will now be responsible for Allison+Partners’ Asia business as well as its U.S. and Latin America operations. He reports to Scott Allison, the firm's cofounder, global chairman, and CEO.

Anne Colaiacovo, meanwhile, has been promoted to president of North America. Colaiacovo, who most recently served as chair of the Eastern region and co-chair of the agency’s consumer marketing practice, will assume Heit’s prior duties in the role.

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AGENCY NEWS // MAY 11, 2018 //     

Allison+Partners Adds New Talent After Record Year in UK + Ireland

Allison+Partners has added two new senior hires and created a strategic partnership to further strengthen the agency’s Technology and Consumer practice offerings in the region. READ MORE
AGENCY NEWS // MAY 11, 2018 //     

Allison+Partners Makes Senior Hires To Drive UK Growth

Allison+Partners has added two new senior hires to its UK & Ireland operation, as it seeks to step up its growth in the region.

Harry Ronaldson has joined as a vice president and will be responsible for expanding the agency’s B2B tech offering. Formerly director of the technology practice at Golin, Ronaldson has run integrated campaigns for global B2B brands including Worldpay and Siemens.

Katie Rispin, who previously worked at Red Brick Road and Kaper, has joined as a senior account director to oversee the agency’s consumer business. READ MORE
AGENCY NEWS // MAY 4, 2018 //     

Donning tails for the royal wedding? It's not for every brand

With the royal wedding of Prince Harry and Meghan Markle a mere two weeks away, U.S. brands are clamoring to join the festivities. However, some should keep calm and carry on – specifically for campaigns that don’t mind the gap between a brand and an authentic connection to the May 19 nuptials, experts warn.

Lisa Rosenberg, Allison+Partners’ chief creative officer and co-chair of the firm’s consumer marketing practice, says brands that want to celebrate the event should "tread lightly."

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AGENCY NEWS // APRIL 23, 2018 //     

Consumer marketing trends: A change in social and political attitudes

Credit: PRWeek

A number of seismic movements were born over the past year, including #MeToo, #TimesUp, and #NeverAgain. Some have shifted the conversation, affecting how marketers communicate with consumers.

As a result, brands are struggling with how best to attach purpose and social impact to programs and products.

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AGENCY NEWS // APRIL 9, 2018 //     

Holmes Report Unveils 2018 North America Agencies Of The Year Finalists

Cohn & Wolfe, Edelman, FleishmanHillard, Weber Shandwick and W2O Group are the five finalists for the Holmes Report's 2018 Large Agency of the Year in North America, along with 65 more firms that have been shortlisted today across a further 13 categories.

The North American Agencies of the Year awards will again recognize the best firms in specific size categories and in specific disciplines. In all, 70 firms — from giant multinationals to small local specialists — are nominated across the 14 Agency of the Year categories.

Profiles of all the nominated firms, featuring in-depth analysis of each agency's performance, can be found here.
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AGENCY NEWS // APRIL 5, 2018 //     

People on the Move

Allison+Partners has appointed seven new partners. Brent Diggins established and oversees the agency’s measurement and analytics group. Courtney Newman founded and leads the agency’s learning and development group. Jeremy Rosenberg leads the agency’s digital team. Jim Selman oversees agency business operations, growth and staff development in the UK and Ireland. Julia Farrell is the agency’s first global chief financial officer. Kevin Nabipour launched and leads the agency’s content strategies group. Managing director, corporate Tom Smith provides strategic counsel for clients on brand building and reputation management. “Our newest partners have contributed greatly to [our] success, and will take on larger responsibilities as we continue our evolution of the agency,” said Scott Allison, chairman and CEO.

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AGENCY NEWS // APRIL 5, 2018 //     

Allison+Partners Ups Seven Executives To Partner

SAN FRANCISCO — In recognition of their contributions to the agency, Allison+Partners has expanded its executive leadership by elevating seven senior members of its team to partner.

They are:

  • Brent Diggins, managing director, measurement + analytics, who has expanded the agency’s measurement capability globally, and developed the Allison+Partners’ proprietary Influence Impact scoring system since joining the agency in 2010.

  • Courtney Newman, the senior VP who founded the agency’s learning + development group that provides ongoing professional development and education to employees around the world.

  • Jeremy Rosenberg, managing director, digital, who has grown the firm’s digital capabilities to include website development, influencer programming and paid media efforts.

  • Jim Selman, who, as managing director of UK + Ireland, has widened the agency’s presence in the region and expanded the industries served, resulting in the operation’s 35% growth in 2017.

  • Julia Farrell, global chief financial officer, who the agency credits with refining and improving its global financial operations since joining in 2016.

  • Kevin Nabipour, the managing director who launched the agency’s content strategies group that delivers integrated content campaigns, film and video production, strategy services and branded editorial for clients.

  • Tom Smith, who, as managing director, corporate, has played an integral role in doubling the size of the corporate practice and expanded business beyond traditional earned channels to include more integrated work.


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