Data siloes ‘holding marketers back’

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

Marketers still have further to go on best use of data

Marketers have made considerable progress to become more data-driven, yet there remain numerous barriers preventing them from getting the most out of data, a new survey has revealed.

Allison+Partners, the global marketing communications agency, reached this conclusion after working with research firm Censuswide to poll 500 marketing directors in the UK and Germany in October.

MAJORITY OF MARKETERS CLAIM DATA CONFIDENCE BUT HURDLES REMAIN

In a survey of 500 marketing directors ( 250 in the UK, 250 in Germany) working for companies with a revenue of over $50m, 87% believe that their department’s use of data was either somewhat or far above average, compared to similar organisations, and 89% were confident in their own ability to extract insights from data.

Despite this, almost all respondents ( 98%) agreed there will be obstacles in improvements to how data is used moving forward, and the main barrier is data being siloed across organisations, cited by 45% of respondents.

Marketing bosses struggle to get most out of data - report

A new report by global marketing communications agency Allison+Partners has revealed that, despite the rise in data driven marketing, many are struggling to get the maximum out of their data. 

The survey, which included input from 500 marketing directors in the UK and Germany, showed that, despite the vital role of data in marketing, marketers are only scratching the surface on what data-driven approaches can do. 

What’s Preventing Marketers Turning Data Into Gold?

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

The survey, which included input from 500 marketing directors in the UK and Germany, showed that:

What’s Preventing Marketers Turning Data Into Gold?

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

The survey, which included input from 500 marketing directors in the UK and Germany, showed that:

40 under 40 2019: Asia-Pacific's top rising talent

How Driscoll’s capitalized on a millennial drinking trend

Driscoll’s released a new line of strawberries and raspberries with a decidedly millennial twist. Instead of the traditional red color and sweet flavor profile, the berries were light pink and had notes of floral and peach.

The taste was "silky and creamy, almost like a creamsicle," said Frances Dillard, Driscoll’s senior director of brand and product marketing.

Hungry for the right reasons

Broadly speaking, most brands have come to understand that "doing good" has become a business necessity. However, consumer savvy has grown to the point where companies have to not only zero in on precisely how they "do good," but how they tell that message.

In the food and beverage space, this is particularly imperative. After all, we’re talking about products that go into people’s own and their loved ones’ bodies, so the direct impact on lives is clear. The messages that convince them to purchase these items must be spot on.

ICCO Global Awards 2019 Shortlist

Apple’s reputational crisis in China: between a rock and a hard place

Apple "had few options" but to bow to Chinese rule and pull an app that was being used by Hong Kong protestors from its store, but it must now decide whether it can survive in China in the long term, according to corporate affairs expert David Wolf.

The electronics giant last week found itself in the eye of the China-Hong Kong storm following its decision to remove two apps for reasons related to the escalating Hong Kong protests.

Backed into a corner, Apple must now decide where its long-term allegiance lies

Influencer targeting, true purpose, humor through data…six trends from PRWeek UK Awards winners

This list of the main trends is not exhaustive, but points towards some key dynamics shaping PR campaigns in 2019.

Before we begin, I strongly recommend reading the write-ups of the winning campaigns over the coming weeks to learn more about these outstanding pieces of work.

PRWeek UK Awards Winners 2019: Healthcare: Ethical & OTC Consumer

Tasked with building awareness of Dexcom, a firm that manufactures continuous glucose monitors (CGMs), this campaign targeted the 400,000 people in the UK living with Type 1 diabetes.

Take me back to the PRWeek 2019 winners page

Allison+Partners commissioned a study with Type 1 charity JDRF that found 76 per cent of patients complained of suffering from stress, anxiety attacks or bouts of deep depression. This led it to shift campaign focus to demonstrating how CGMs can improve welfare.

PRWeek UK Awards 2019: last chance to see the shortlist before the big night

The expert jury panel of more than 100 leading global brands and agencies have decided which entrants are in with a chance of winning at the glitzy annual awards night, taking place at the JW Marriott Grosvenor House in Park Lane.

Hope&Glory tops this year’s 34-category shortlist with 14 nominations, while last year’s big winner with six awards, Taylor Herring, has 12 nominations this year.

How Gen Z Impacts Urban Mobility

A short time ago, the auto industry viewed millennials as the lost generation. Automakers expected car sales to plummet and prepared for change. But that didn’t happen. Instead, millennials delayed their adoption of cars until they started getting married, having children and discovering the suburbs.

Simultaneously, the growth of the smart mobility movement with the introduction of rideshare, car share, e-bikes, high-speed rail, scooters and automaker-backed subscription models have transformed how we define transportation. This dramatic change has birthed a mobility culture. The “me” foundation of car culture – where a car takes “me,” how it makes “me” feel about myself and how it represents my values – has been replaced by a “we” perspective.

“5 Things I Wish Someone Told Me Before I Became CEO of Allison+Partners,” With Scott Allison

“Enough money” is never actually enough. When we started the agency, it was my first job as a CEO. All the training for that role was on-the-job training. There are certainly financial challenges, and you never have enough cash when you get started. Everything seems to cost more than you think, particularly when you operate in expensive cities like London, San Francisco and New York. I specifically remember nine months into starting our business we had $4,000 in our checking account with $40,000 of payroll due the next week. The weight of that pressure was overwhelming. We had to make personal investments to make ends meet, which paid off in the long run. But I wish I had a better understanding of the financial pressures and needs from the onset.

I had the pleasure to interview Scott Allison. Scott is global chairman and CEO of one of the fastest-growing global communications firms in the industry. Known for its unique culture, Scott founded Allison+Partners with a vision to build a positive and entrepreneurial environment where talented people at all levels could do great work and thrive. Scott oversees the firm’s Global Board, while continuing to provide communications counsel to many high-profile executives and clients. He is an expert in issues management and crisis communications; presentation and media training; and is regularly called upon to speak about issues facing the public relations industry. Prior to founding Allison+Partners, Scott was the West Coast president of Connors Communications and a senior vice president and partner at The Gable Group. He is a member of the Arthur W. Page Society and serves on the advisory board for ISOThrive, The Fraternity and the Church of the Resurrection. He is a recipient of the Monty Award given to San Diego State University alumni and was a finalist for both the EY Entrepreneur of The Year® and the American Business Award’s Communications Executive of the Year. A patron of San Diego State University’s School of Journalism and Media Studies, Scott provided a founding gift to the Glen M. Broom Center for Professional Development in Public Relations and funds a scholarship that supports internship opportunities for students.

What’s at Stake for Nike & Other Top Brands as the NBA’s China Controversy Continues

As months of pro-democracy protests continue in Hong Kong, American athletic brands have found themselves swept up in several debates around free speech and censorship by the Chinese government.

Most prominent is the ongoing dispute between the NBA and China, which began on Friday when Houston Rockets general manager Daryl Morey tweeted his support for the demonstrators, sparking outcry from Chinese officials and fans. While the tweet — which included the words, “Fight for freedom, stand with Hong Kong” — has since been deleted, the rift with China has only widened in the days since as the league and team have attempted to mitigate the damage without issuing an outright apology.

Bellwether Survey: C-suite dinosaurs hold back communications

PRWeek and Boston University’s Communications Bellwether Survey has quickly become the most extensive and credible snapshot of the PR industry, winning awards, garnering positive peer reviews and being featured at high-profile academic conferences.

But this year’s second edition of the survey, based on 1,633 responses from in-house, agency and other practitioners, portrays an industry frustrated at the slow pace of change in their organizations and hampered by bureaucracy. (For an in-depth look at all the data and even more content, purchase the Bellwether Premium Edition.)

Acura targets performance-minded young drivers on Amazon, Bustle and Thrillist

Dive Brief:

• Acura unveiled a multichannel campaign aimed at younger drivers that highlights the brand's focus on high performance. "Less Talk, More Drive" will appear on network cable and national broadcast TV, including National Football League games and in top-rated programming and fall premieres on streaming video platforms, per an announcement shared with Marketing Dive.
• To reach younger consumers, Acura will include digital media programming on platforms Donut Media, PadSquad and Teads, in addition to digital placements on Amazon, Bustle, ESPN and Thrillist. The carmaker plans to support the campaign with imagery that's customized for each of its social channels.

Financial Times, HP Inc. and Critical Mass lead the Digiday Worklife Awards nominees

Financial Times, HP Inc., Critical Mass and more are nominees for the 2019 Digiday Worklife Awards, which recognize media and marketing’s top employers and the values that make them unique.

In years past, theSkimm, Bloomberg, HubSpot, RPA and New York Media were honored for their efforts to foster a collaborative culture and work-life balance among other accomplishments.

2019 SABRE Awards Asia-Pacific Winners

Shortlist for inaugural Purpose Awards revealed

PRWeek has revealed the finalists in the running for the inaugural Purpose Awards. 

The shortlist reflects the best in purpose marketing, which will be on full display on October 16 at Marshall’s Landing in Chicago during the first night of the PRDecoded conference. The awards recognize activations that use creative ideas to promote positive causes and to acknowledge the organizations and individuals behind them. 

PRCA National Awards 2019 Shortlist

THE UK'S MOST PRESTIGIOUS PR AWARDS!

• Promote the industry – We’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals maximise the value they deliver to clients and organisations
• Encourage your team – Shine the limelight on your team’s fantastic work and reward every member of your team that contributed
• Make your mark – Display and celebrate your success over the last year and be recognised by the world’s largest PR association
• Expand your network – Win new business and open opportunities for new clientele by rubbing shoulders with award-winning businesses
• Gain global recognition – Be globally recognised by the PR industry, with our judging process consisting of industry-leaders from across the world.

Get Personal When Networking To Build Relationships That Pay Off

According to the National Association of Realtors, almost 80% of consumers say they would work with their agent again, yet only around 12% actually do so. There's clearly a better way to handle relationship building.

Regardless of your industry, "How much money are you leaving on the table that you could have had if only you had stayed in touch?" asks Zvi Band, author of "Success is in Your Sphere: Leverage The Power Of Relationships To Achieve Your Business Goals."

Brands must remain silent about Hong Kong: PR chief

In the current volatile situation in mainland China and Hong Kong, brands have had to calculate their messaging and responses carefully, lest they get caught in a web of crisis comms. We’ve learnt in the last week that things could implode in a matter of minutes, and backlash can make or break a brand faster that one can say ‘tear gas’.

David Wolf, managing director, Allison Advisory at Allison+Partners, tells PRWeek Asia that this is simply the price to pay for doing business in China.

Brands must remain silent about Hong Kong: PR chief

2019 Regional PR Consultancies of the Year (Midsize)

The 2019 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 125 submissions and meetings with the best PR firms across the region. 

Consultancy of the Year winners are announced and honoured at the 2019 Asia-Pacific SABRE Awards, which take place on 12 September in Singapore. Analysis of all Finalists and Winners can be accessed via the navigation menu to the right or below:

Luxury brands must now show they are ‘good Chinese citizens’ after T-shirt territory anger, expert says

Western luxury labels will need to demonstrate that they are good Chinese citizens in the face of territorial sensitivities, according to an expert on branding in the region.

Fashion brands including Givenchy, Coach and Versace apologized last week when some Chinese social media stars canceled their endorsement deals after text on some of their T-shirts suggested that places such as Hong Kong are separate countries from mainland China.

SABRE Awards Asia-Pacific 2019 finalists

Industry News In Brief (August 12, 2019)

PRWeek UK Awards 2019: 'early bird' ticket deadline approaches

The annual awards night - one of the highlights of the UK PR calendar - takes place on Tuesday 15 October at the JW Marriott Grosvenor House in Park Lane. Click here for more details on pricing and to book tickets.

See the full list of categories and shortlisted entries below:

AGENCY BRIEF: A WONDROUS LAUNCH INTO SPACE AND A NEW BREAKFAST BREW

Allison+Partners Launches Headstand to Take on Conflicts and Provide Deeper Levels of Agency-Client Collaboration

PRWeek UK Awards 2019: shortlist revealed

News of Firms: Allison+Partners Does Headstand; Worldcom Adds MC Comunicaciones of Quito to Club; Public Relations Boutiques International Names Amanda Foley of Kiterocket President

Allison+Partners launches conflict shop Headstand

SAN BRUNO, CA: Allison+Partners has launched an integrated communications consultancy known as Headstand.

Zach Colvin, who is leading the firm as president, called Headstand a spinoff from Allison. Its services include creative campaign development and execution, brand identity and messaging development, content development, influencer relations, media relations, social engagement and digital programs.

Impossible Foods' CCO on making meatless meat burgers mainstream

Rachel Konrad joined Impossible Foods in 2016, the same year the Impossible Burger was born. At that point, the burger was only available at one restaurant: Momofuku Nishi in New York. 

"When I first started, we were at 100 employees," says Konrad, Impossible Foods’ chief communications officer. 

Podcast: The Evolution of Influencer Marketing with Cathy Planchard

On the Move: Hawthorne Hires David Nassar; Definition 6 Recruits Dani Newman; Allison +Partners Ups Tom Smith

Allison+Partners has promoted Tom Smith to president, corporate, North America, a newly created position. Smith previously served as managing director at the firm. In 2018, he was named a partner and was appointed to Allison+Partners’ North American Management Board, which oversees the growth and operations of the firm’s clients in the region. Before coming to Allison+Partners, Smith was an executive vice president in Ogilvy PR’s New York corporate practice. He has also served as a vice president in the corporate communications group at Fleishman Hillard, and held earlier roles at GCI Group and Makovsky + Company.

Allison+Partners' Tom Smith Named President of North American Corporate

Allison+Partners ups Tom Smith to president of NA corporate practice

NEW YORK: Allison+Partners has promoted Tom Smith to president of its North America corporate practice, a newly created role.

Most recently, Smith was MD of corporate in North America. He officially started in his current role in May and reports to Matthew Della Croce, global president of Europe and corporate.

Level with me: Eric Paslay podcast gives a voice to people with diabetes

Eric Paslay, country singer and songwriter hailing from Temple, recently launched a five-episode podcast aiming to give a voice to people across the country living with Type 1 diabetes.

Each episode of “Level with Me” includes a different interview facilitated by Paslay. As someone living with T1D, he peeks into the lives of others battling the disease and fosters an open an honest discussion of how the chronic illness impacts their lives and relationships. The first episode was released in mid-May, and the fifth and final episode of the season was released last week.

HSBC Marketing Chief Suresh Balaji To Chair 2019 Asia-Pacific SABRE Jury

Industry News In Brief (June 3, 2019)

Allison+Partners Launches Advisory Services to Help Clients Navigate Today’s Business World

Allison+Partners announced the launch of Allison Advisory, a management consultancy group within Allison+Partners. Led out of the firm’s Corporate practice, the group will operate across North America, EMEA and Asia Pacific, providing clients with counsel to business leaders across all functions as they manage corporate change, digital transformation, international expansion, risk mitigation, purpose development and challenges unique to startup and high-growth.

“Our work at Allison Advisory focuses on counseling the c-suite and board of directors through transformative change,” said Matthew Della Croce, Allison+Partners’ global president, Corporate + Europe. “Statistics show that nearly 75% of all significant enterprise transformations ultimately fail to achieve the desired return on investment. A core reason for the failure is that stakeholders aren’t embracing the change. This is where Allison Advisory can help, ensuring that decisions are rooted in and be guided by stakeholder expectations and thus forming the basis of lasting advantage. It’s a very different way of looking at solving those problems and an area to which our advisors bring unique expertise.”

MDC's Allison+Partners Introduces Corporate Consultancy Group

Allison+Partners (A+P) is launching Allison Advisory to expand the MDC Partners PR shop's "perception-management" services into business transformations, international expansion, and risk mitigation. 

Allison Advisory will be led by Matthew Della Croce, A+P Global President, Corporate + Europe and David Wolf, Managing Director of Allison+Partners’ Global China practice whose division will be rolled into the Allison Advisory offering. Wolf's new title will become managing director, Allison Advisory.

News of Firms: Allison+Partners Opens Management Consultancy

Allison+Partners has launched Allison Advisory, a management consultancy group that will be part of the firm’s corporate practice. The group will operate across North America, EMEA and Asia Pacific, advising business leaders in such areas as corporate change, digital transformation, international expansion, risk mitigation, purpose development and challenges unique to startup and high-growth. Matthew Della Croce, Allison+Partners’ global president, Corporate + Europe, is heading up the group along with David Wolf, who was previously managing director of Allison+Partners’ Global China practice, which will be rolled into the Allison Advisory offering. His new title will be managing director, Allison Advisory. “Statistics show that nearly 75% of all significant enterprise transformations ultimately fail to achieve the desired return on investment,” Della Croce said. “A core reason for the failure is that stakeholders aren’t embracing the change. This is where Allison Advisory can help, ensuring that decisions are rooted in and guided by stakeholder expectations.”

ALLISON+PARTNERS LAUNCHES ADVISORY SERVICES TO HELP CLIENTS NAVIGATE THE COMPLEXITY OF TODAY’S BUSINESS WORLD

SAN FRANCISCO (May 29, 2019) – Allison+Partners today announced the launch of Allison Advisory, a management consultancy group within Allison+Partners. Led out of the firm’s Corporate practice, the group will operate across North America, EMEA and Asia Pacific, providing clients with counsel to business leaders across all functions as they manage corporate change, digital transformation, international expansion, risk mitigation, purpose development and challenges unique to startup and high-growth. 

“Our work at Allison Advisory focuses on counseling the c-suite and board of directors through transformative change,” said Matthew Della Croce, Allison+Partners’ global president, Corporate + Europe. “Statistics show that nearly 75% of all significant enterprise transformations ultimately fail to achieve the desired return on investment. A core reason for the failure is that stakeholders aren’t embracing the change. This is where Allison Advisory can help, ensuring that decisions are rooted in and be guided by stakeholder expectations and thus forming the basis of lasting advantage. It's a very different way of looking at solving those problems and an area to which our advisors bring unique expertise.”

Allison Advisory will be led by Della Croce and colleague David Wolf, who have spent the last two decades helping clients navigate the unique communications and marketing challenges companies face during business transformations, expansions into new markets and globalizing business strategy. Wolf was previously the managing director of Allison+Partners’ Global China practice which, due to the group’s expertise in market entry, will be rolled into the Allison Advisory offering. His new title will be managing director, Allison Advisory.

“Traditional public relations focuses on ‘perception management,’ taking enterprise decisions already made and creating a narrative for key stakeholders,” Wolf said. “Our approach is different. An organizations’ executive team needs expertise in ‘enterprise behavior change.’ Through our approach we operate as advocates for our client’s stakeholders, providing advice and solutions to enable business decisions to achieve functional transformation and impact.  Our goal is to help executives accelerate growth by optimizing the intersection of business goals, customer needs, regulatory environments and employee experience.”

The new offering builds upon Allison+Partners’ significant track record helping guide C-suite executives and boards of directors through enterprise change and transformation. The Allison Advisory team of senior consultants bring a unique perspective and capability founded in data and analytics, employing proprietary methodologies to maximize efficiencies, minimize internal disruption and support business growth. The agency’s corporate expertise centers around corporate and financial communications, influencer relations, crisis and issues management, executive visibility campaigns, social impact and CSR, content marketing and digital strategies to help clients transform and achieve market leadership. 

“The team we have in place providing counsel through Allison Advisory are strategists who have an enterprise-level point-of-view that is informed by expertise in how stakeholders have evolved from mere ‘audiences’ to the true drivers of leading businesses,” Della Croce said. “We are able to ensure that our clients’ understand what the expectations are from their stakeholders everywhere in the world, and that they are building their businesses in ways that address or exceed those expectations." 

About Allison+Partners
Allison+Partners, an MDC Partners company, is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named The Holmes Report’s 2019 “Best Agency to Work For,” PRWeek’s 2018 “Best Place to Work” and The Holmes Report’s 2017 “Digital Agency of the Year.” Allison+Partners has 30 offices worldwide and is organized around five practices: Consumer Marketing, Corporate, Healthcare, Public Affairs and Technology. All Told, which combines research, content, creative, digital and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. The agency also has a network and deep affiliations with firms worldwide through MDC Partners (NASDAQ: MDCA), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. For more information, visit www.allisonpr.com.

2019 SABRE Awards North America Winners