2018 SABRE Awards Asia-Pacific Winners

Corporate Sponsors for NASA? Agency to Study Making Space for Brands

Jim Bridenstine, NASA’s administrator, posed a question two weeks ago.

“Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft?” he asked during to a meeting of a council that advises NASA. “Or the naming rights to its rockets? I'm telling you, there is interest in that right now.”

Allison+Partners Acquires OneChocolate Communications

Global communications firm Allison+Partners has acquired London-based consumer and B2B tech PR and digital marketing agency OneChocolate Communications.

Financial terms of the deal were not publicly disclosed.

OneChocolate counts clients in the consumer, B2B and technology sectors. Founded in 1992 by Jill Coomber and Sue Grant, the London-based shop maintains additional offices in Munich and San Francisco.

MDC's Allison+Partners Eyes Global Growth With OneChocolate Acquisition

MDC's Allison+Partners is acquiring PR and digital agency OneChocolate Communications as A+P ramps up its global footprint. Terms of the deal were not disclosed. 

Founded in 1992, OneChocolate has offices in London, Munich and San Francisco, as well as its own EMEA partner network, Embrace.

Allison+Partners Acquires OneChocolate To Strengthen Global Presence

Allison+Partners Acquires OneChocolate Communications to Strengthen Global Presence

Allison+Partners today announced it has acquired OneChocolate Communications, an award-winning PR and digital agency. Headquartered in London, OneChocolate has offices in Munich and San Francisco, as well as its own EMEA partner network, embrace. Jill Coomber has been appointed as managing director of the agency’s Consumer practice in Europe. Sue Grant will serve as managing director of Allison+Partners’ Technology practice in Europe, and both will join the agency’s European management team.

Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience

16 Years After Breaking Our Hearts, Ikea Finally Tells an Abandoned Lamp’s Full Story

Some sequels seem dimmer than the original, but this one really shines.

And that’s pretty impressive, because we’re talking about a follow-up to one of the most iconic commercials of all time.

Sixteen years ago, Ikea’s “Lamp,” from Crispin Porter + Bogusky and director Spike Jonze, lit up the industry, generating massive buzz and winning major prizes, including a Grand Clio and Film Grand Prix at Cannes.

Kimpton Hotels Launches 'Social Experiment'

Boutique luxury brand Kimpton Hotels & Restaurants is launching what it calls a “first-of-its-kind social experiment.”

The experience, called “Room 301,” is "rooted in the idea that commonalities and connections exist between all people -- no matter their background," according to Kimpton, which was acquired by the InterContinental Hotels Group (IHG) family of hotel brands in 2015.

NBC, Google team on 'The Good Place' ads that urge viewers not to skip

Grandma is back for McDonald’s, doling out advice and promoting chicken tenders

The no-nonsense grandma is back for McDonald’s, doling out advice and getting saucy with her friends, all the while pushing the new Sweet n’ Spicy Honey BBQ Glazed Tenders.

The chain launched the new advertising campaign featuring ‘Marianne,’ the grandma who is grateful to McDonald’s for not having to cook because their chicken tenders taste som much like her own. Here, she shows a spicier side, with a ‘Sweet n’ Spicy Grandmas’ campaign.