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Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.

AGENCY NEWS // NOVEMBER 6, 2018 //     

How 5 PR shops got out the vote on Tuesday

Credit: PRWeek

PR firms across the country are making sure employees have ample time to get to the polls on Tuesday.

Some gave staffers the day off, while others threw parties or gave treats to employees who voted.

Here’s what five PR agencies did to mark Election Day.

Allison+Partners
Allison+Partners signed the Time to Vote pledge to encourage employees to take time out of their workdays to vote in the midterm elections. In accordance with this pledge, and continuing an initiative the firm started in 2016, all staffers, including interns, in Allison+Partners’ U.S. offices have been provided with up to four hours paid time off to vote. The firm is also offering a day for early dismissal, should it reach a percentage goal for its offices across the country. Offices are also hosting celebrations to encourage voting and meeting the participation threshold. For example, the firm’s New York office held a "Beer and Ballots" party on Friday to give employees time to review the issues, go over their ballots, and see where candidates stand in preparation for voting. The firm also has a mock "bake sale" going on for those who voted to pick up some sweet treats.

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NOVEMBER 6, 2018 //     

11 brands ensuring there are no excuses not to vote on election day

Credit: PRWeek

Election Day is finally here and brands want to get you fired up to vote.

Levi's and North Face are encouraging staffers to vote in the midterms, while other brands such as Uber are offering customers discounted rides to polling stations.

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NOVEMBER 5, 2018 //     

Marketing's next battlefield: Your phone's camera

Credit: Getty Images

NEW YORK: Just as mainstream marketers get comfortable with social media, a new frontier is opening: the smartphone camera.

"We believe you’re going to spend the next 10 years figuring out this new thing called ‘camera marketing’ and the idea of camera marketing is the camera as an ad placement," said Carolina Arguelles, head of AR monetization product strategy at Snap.

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NOVEMBER 5, 2018 //     

Samsung to Put Spotlight on Augmented Reality at This Week’s Developer Conference

Credit: SamsungSamsung will give us a first glimpse at its plans for augmented reality (AR) at a developer event this week. The company is expected to unveil an AR Cloud service dubbed Project Whare, and may even preview a dedicated AR headset. READ MORE
NOVEMBER 1, 2018 //     

Oscar Mayer Officially Declares Hot Dogs Are Sandwiches, Creates a Hotline for Naysayers

Credit: Cole Saladino/Thrillist

Like with "what happens after you die?" and "do we have free will?" the question, "is a hot dog a sandwich?" is one of the greatest philosophical inquiries of our time. It's a source of cultural contempt, a puzzle of logic, and a pick-up line far more effective than "what's your sign?"

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AGENCY NEWS // NOVEMBER 1, 2018 //     

This Shockingly Effective Fire-Safety Video, Viewed 9 Million Times, May Change How You Sleep

Credit: Allison+Partners

When you go to sleep at night, you’re probably not thinking about fire ravaging your home. And if you’re like me, you probably leave your bedroom doors open—perhaps so kids and pets can wander freely, or maybe just so you can hear whether there’s trouble in the night.

If so, you’re not alone. Only 29 percent of Americans sleep with their bedroom doors closed, according to a recent survey by the UL Firefighter Safety Research Institute. And of those who do keep doors open, the group reports, more than half think it will actually help them in a fire to have doors open for easy access to other rooms.

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OCTOBER 31, 2018 //     

The Stream Podcast Episode 2: Inside the Twitch Matrix

Credit: TwitchBy: Owen Clark

We’re back! After an extended hiatus due to client commitments and crazy travel schedules, the Stream Podcast returns with Episode 2 -- a look inside the world of the streaming service Twitch.

There are a lot of reasons to be fascinated by the world of Twitch. There’s the explosive user growth, the massive dollars streamers rake in, the democratization of content creation and even the way the platform reflects how we connect as humans in today’s “anxiety ridden” digital age (more on that from Micah in the episode).

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My favorite thing about Twitch is the bright line that exists between users and non-users. Go ahead and ask somebody if they have heard of Twitch and you will find they are either way in, to the point that it has become a main course in their media consumption diet. Or they have never used it, don’t understand it and are openly incredulous about the very idea of people watching other people play video games. It’s sort of like Fight Club, to borrow another movie analogy, but if Fight Club was operated by one of the largest and most well-known companies in the world and everyone who participated wore branded purple hoodies.

For the podcast, we wanted to offer something for both types of Twitch audiences: a beginner’s guide for those who aren’t among the initiated and a deeper dive into the future of the platform for streamers who already have their Bob Ross Emotes on lock.

Lending their insight on the episode is Newsweek Writer Steven Asarch, whose excellent primer on the platform is a must-read for anyone interested in the Twitch world. Also along for the ride is our colleague and Twitch super fan Mark DeRutte, who among other things offers an entrée into some of the other interesting things happening on the platform that don’t involve video games. Hint: There are shaving-cream-covered, ear-shaped microphones involved.

Thanks for listening and please remember to subscribe, rate and review on your favorite podcast platforms. We promise future episodes will be delivered to your feed at more regular intervals.


The Stream Podcast can be downloaded via Google Play MusiciTunes, Apple Podcasts, Spotify and Stitcher.

OCTOBER 30, 2018 //     

Snapchat launches TV-style content on Shows with non-skippable ads

Credit: Campaign

Snapchat is ramping up its online TV proposition in the UK after snaring 17 media brands to launch content on its new Shows platform, which will include non-skippable ads.

Shows, the messaging platform that rivals YouTube, will feature 25 new series in the UK. Brands will be able to advertise against six-second non-skippable ads via Snapchat’s self-serve Commercials format.

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OCTOBER 30, 2018 //     

Influencers to teach five McDonald's staffers about their dream careers

Credit: PRWeekCHICAGO: McDonald’s understands and supports employees who don’t see a future career at the fast food joint. As part of its new Where You Want To Be campaign, celebrities will allow U.S. McDonald’s employees to shadow them for one day to help ready them for their future careers – which may or may not be at McDonald’s. READ MORE
OCTOBER 29, 2018 //     

Ikea takes a diverse look at the holidays in new campaign

Like its Canadian counterpart, Ikea U.S. is highlighting diversity in its marketing. In a new 30-second holiday spot, the furniture brand showcases various families that are diverse in both age and ethnicities. "Our holidays don't all look the same—maybe that's what makes us great," a voiceover says. READ MORE
OCTOBER 29, 2018 //     

Instagrammers Are Being Lured to ‘the World’s Most Epic Pop-Up’ on Nov. 6 (at Every Polling Place)

Credit: Gold Front

If you like limited-time pop-ups that make for great Instagram fodder and seem to attract every celebrity in America, then look no further than the Museum of Voting.

Happening only on Nov. 6, it has the vibe of an immersive democratic experience where your decisions have highly realistic consequences—because it is, and they do. In fact, the whole thing is better known by its more traditional name “Election Day in the U.S.”

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CHARLENELI // NOV 2, 2018
The investment @Comcast made in #NPS is bearing fruit and being recognized. "Comcast is making customer experience… t.co/vfmZaIoBnL
BUSINESSINSIDER // NOV 2, 2018
Starbucks' holiday cups have returned. Here's how they compare to the coffee giant's red cups of years past. t.co/H9a04DSJxq
SALON // NOV 2, 2018
A new report shines a spotlight on the untold workplace humiliations, abuses and outright cruelties inflicted on bl… t.co/Yr6etWPVwq
MEDIAITE // NOV 2, 2018
CNN Panel of Suburban Moms Weigh in on Trump's Rhetoric Inspiring Violence: 'Act Like the Moral Leader’… t.co/hb9kzCBby8
MENTAL_FLOSS // NOV 2, 2018
America Has a Pet Obesity Problem—and It's Growing — t.co/uQ12wkpBPq t.co/w5ATDNiADU
LANCEULANOFF // NOV 2, 2018
???? Hot off the press: LanceList: Elon Musk; Apple’s Big Earnings Change; Sophia the Robot t.co/8qAGjpPuS1
THEAVCLUB // NOV 2, 2018
The Beastie Boys are on a promotional tour, killing it t.co/1wA5Z1TZfi t.co/1d2iQI1PIl
NATGEO // Nov 1, 2018 Photo by @dguttenfelder | North Korean women play traditional instruments and drums on the field of the May Day Stadium in September 2018, during a debut of a new "Mass Games" event to mark the 70th anniversary of the founding of the nation. In the stands
JATECSON // Nov 1, 2018 Good Times with Good People for @beatsbydre ???? @joycewrice @jasmineayacollier @warhol.mozart @youngcorey @reyneenpedro @aishimatsu @tracytakahashi #jatecson #beatsX #liveyourlife
DANIELARSHAM // Nov 1, 2018 @jean_jullien is our next Artist showing at @arshamfieggallery
TRASHHAND // Oct 31, 2018 Halloween vibes
TMAGAZINE // Oct 31, 2018 Travel to #Transylvania by way of T's latest fashion story, photographed by @HillandAubrey, styled by @MalinaJoseph. Click the link in our bio to see more. #TTravelIssue
ABSTRACTSUNDAY // Oct 31, 2018 Artistic inspiration near Nelson, #newzealand Traveling for @natgeo as a #Natgeoambassador #MyNewZealandStory @purenewzealand
GOODTYPE // Oct 31, 2018 Meet our Guest Curator of the week @prspctv_cllctv! Scotty Russell is a lettering artist, illustrator, creative coach, cat dad and pizza junkie based in the majestic cornfield plains of Iowa. He’s the host of the @PerspectivePodcast which dishes out a wee
NATGEO // Oct 31, 2018 Photo by @dguttenfelder | Taijun Yajima, the Buddhist priest at Tokyo’s Koukokuji temple, prays while surrounded by more than 2,000 LED-lit Buddha statues placed before the ashes contained behind the walls of this techno-cemetery. Japan’s declining birth
NATGEO // Oct 30, 2018 Photo by Federico Rios @historiassencillas | Traveling from the Orinoco Delta (in northern Venezuela) to the Brazilian border in the south is a long and difficult trip that lasts about three days. Without money, indigenous families seeking refuge have to
TMAGAZINE // Oct 30, 2018 #RoomOfTheDay: In the master bedroom of an apartment that @StudioKO designed for a couple in #Paris, a 1930s #Tibetan lambswool chair by the Czech designer #JindrichHalabala, with original stained-glass windows that echo geometric patterns on the rug and
ABSTRACTSUNDAY // Oct 30, 2018 Beach at New Zealand’s Abel Tasmin National Park (with my favorite travel companion waving at me). Drawn while traveling for @natgeo #Natgeoambassador #MyNewZealandStory @purenewzealand
NATGEO // Oct 29, 2018 Photo by George Steinmetz @geosteinmetz | For me reality has always been more interesting that imagination. When a Brazilian friend told me to check out Lençois Maranhenses, I couldn’t believe what I saw on Google Earth. What I found when I launched my mo
TMAGAZINE // Oct 29, 2018 #TMicronovel: In the spirit of Halloween, we asked writers to submit short fiction inspired by a haunting image. For this iteration, the writer #IdraNovey — whose book "Those Who Knew: A Novel" is out this week — used this photograph by Noel Oszvald (@osz