The Stream

As expected, the social media landscape saw tremendous change in 2022. From Elon Musk’s takeover of Twitter to the rise of BeReal, we witnessed user behaviors shift with the changing social tides, leaving us wondering what we can expect in the year ahead. While we can’t predict the launch of the next big app or the demise of longstanding social superpowers, we can tell you what to anticipate from user behaviors in 2023 to help inform your social media strategy. 

Brent Diggins is a trusted voice, innovator, agency manager and consultant in the tech comms space.

A champion and leader of digital transformation and data adoption, Diggins built Allison+Partners’ global performance and intelligence team, which formally launched last year, and led creation of the influencer marketing process globally.

Artificial Intelligence will change your job -- not in five years, not next year, but now. If you’re not 100% convinced, spend some time experimenting with ChatGPT, the conversational chatbot released into open beta by OpenAI in November 2022. ChatGPT is the first free and easy-to-use chat product based on the groundbreaking GPT 3 Large Language Model (LLM). 

This year’s CES was a whirlwind – from the months of planning and execution around client activities to being surrounded by 100,000 fellow conference-goers – and I was blown away by the exciting technologies that have so much potential to change the world. I spent most of my time on the show floor of the Digital Health track, as this year represented the event’s most robust health programming to date with both a large industry presence and extensive expert speakers.  

For several years, I’ve wanted to travel for work. It’s something I romanticized as a kid growing up watching movies: someone important needs me in this city at this time, and I have to don my super suit and spring into action.

While senators battled over the climate, tax and spending bill, there was surprising agreement that hydrogen, Plug Power’s business, needed a big dose of support. “My biggest concern that I have right now is that we have not invested the money that we needed to invest in hydrogen,” West Virginia Sen. Joe Manchin said at a hearing in July when he was blocking the overall package. 

There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a popular figure on a sandy beach, standing in crystal-clear waters with a candy-colored cocktail. Or they could be seen enjoying a picturesque view from their fancy hotel room, perhaps quietly anticipating all the other Instagram-ready moments that lied ahead. Regardless, the center of these curated moments were rarely the brand or even the influencer themselves; it was aspiration.