Ideas from Everywhere all at Once
I used to think I was a brand strategist. Now I’m starting to think I’ve become an IT guy. In other words, I’ve always believed brand is a team sport, but in a hybrid workplace just putting that team on the field now involves really hard tech challenges. And with everyone everywhere, it’s crucial that when we collaborate, technology actually helps us get the lean-in and buy-in we need to build a powerful brand.