For more than seven years, Allison+Partners has worked with Partnership With Native Americans. During this time, we’ve collaborated on numerous media and digital campaigns, PSAs, and special event support. Agency Co-Founder Scott Pansky and his family have volunteered on the Navajo Reservation in Arizona, and Scott wrote about this experience in a previous American Indian Heritage Month blog. This year, he interviews PWNA President and CEO Josh Arce about the real story of Thanksgiving and what people can do to help make a difference in the lives of Native Americans this holiday season and beyond.
Although I was glad to hang up my reporter's hat to join Allison+Partners, colleagues occasionally ask what it was like to be on the receiving end of technology pitches – especially in my newsrooms, which routinely fielded hundreds if not thousands of emails every day. I always note the volume of incoming "news" was so overwhelming that the only realistic option was triaging. If something was clearly important to either my coverage area or my readers, it became an immediate priority; otherwise, we ignored it.
In the wake of the global COVID-19 pandemic, you might have forgotten the greatest single change in “Corporate Purpose” in a generation. In August 2019, The Business Roundtable, a collection of America’s leading CEOs, announced it would no longer endorse the primacy of shareholder value. Going forward, it would reject the idea that “the principal objective of a business enterprise is to generate economic returns to its owners.”
Data experts have repeatedly expressed the importance of switching from traditional outputs to business outcomes when building a data strategy. But when it comes to it, even measurement professionals are tempted to “do what is usually done” instead of creating objective-oriented solutions. Luckily, the plethora of data analytics tools available in the market unleashes various propositions to this rather simple question:
How do we build a holistic data strategy that directly links PR and marketing efforts to business objectives?
CHICAGO — Groupon has named Allison+Partners its PR agency of record, bringing on the firm as it positions itself as the go-to marketplace for local experiences versus deals.
As a marketer, the phrase “Christmas in July” has always made me smile. Perhaps it was the absurdity of thinking about the winter holidays when the temperatures outside were sweltering, or maybe I just liked permission to start dreaming of a White Christmas and all the related festivities that much sooner. This holiday season, it seems the winners will be savvy shoppers who got a jump start on their holiday gift lists and marketers who’ve adapted to the way consumers want to shop today.
