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Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.

AGENCY NEWS // SEPTEMBER 12, 2018 //     

2018 SABRE Awards Asia-Pacific Winners

Winners were announced during the 2018 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 11.  READ MORE
SEPTEMBER 11, 2018 //     

Corporate Sponsors for NASA? Agency to Study Making Space for Brands

Credit: Agence France-Presse — Getty Images

Jim Bridenstine, NASA’s administrator, posed a question two weeks ago.

“Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft?” he asked during to a meeting of a council that advises NASA. “Or the naming rights to its rockets? I'm telling you, there is interest in that right now.”

SEPTEMBER 11, 2018 //     

Allison+Partners Acquires OneChocolate Communications

Global communications firm Allison+Partners has acquired London-based consumer and B2B tech PR and digital marketing agency OneChocolate Communications.

Financial terms of the deal were not publicly disclosed.

OneChocolate counts clients in the consumer, B2B and technology sectors. Founded in 1992 by Jill Coomber and Sue Grant, the London-based shop maintains additional offices in Munich and San Francisco.

AGENCY NEWS // SEPTEMBER 11, 2018 //     

MDC's Allison+Partners Eyes Global Growth With OneChocolate Acquisition

MDC's Allison+Partners is acquiring PR and digital agency OneChocolate Communications as A+P ramps up its global footprint. Terms of the deal were not disclosed. 

Founded in 1992, OneChocolate has offices in London, Munich and San Francisco, as well as its own EMEA partner network, Embrace.

AGENCY NEWS // SEPTEMBER 11, 2018 //     

Allison+Partners Acquires OneChocolate To Strengthen Global Presence

Global marketing agency Allison+Partners has acquired OneChocolate Communications, based in London, to strengthen its UK and European offer.

OneChocolate founders Jill Coomber and Sue Grant remain with the combined firm as a result of the deal, the terms of which are undisclosed.

Coomber becomes managing director of the agency’s consumer practice in Europe, while Grant will run Allison+Partners’ technology practice in Europe as MD. Both will join the agency’s European management team. The OneChocolate brand will be phased out over the next six months as the agencies integrate.
AGENCY NEWS // SEPTEMBER 11, 2018 //     

Allison+Partners Acquires OneChocolate Communications to Strengthen Global Presence

Allison+Partners today announced it has acquired OneChocolate Communications, an award-winning PR and digital agency. Headquartered in London, OneChocolate has offices in Munich and San Francisco, as well as its own EMEA partner network, embrace. Jill Coomber has been appointed as managing director of the agency’s Consumer practice in Europe. Sue Grant will serve as managing director of Allison+Partners’ Technology practice in Europe, and both will join the agency’s European management team.


“Sue and Jill have built a distinguished international agency that has prospered for over 25 years independently. There are synergies across the board with Allison+Partners – their approach to storytelling, digital expertise, focus on measurement and philosophy on creating a collaborative and supportive culture couldn’t align anymore perfectly with ours,” said Scott Allison, Global CEO of Allison+Partners. “As we continue to expand our operation in London and throughout Europe, we’re proud to welcome OneChocolate to the A+P family, and excited to offer our global network and capabilities to add opportunity and value to its clients and staff.”

Founded by Coomber and Grant in 1992, the agency has more than 40 employees in Europe and North America and a client roster that spans consumer, B2B and technology sectors. The agency has consistently won many of the industry’s top awards over the years, including the 2017 Holmes SABRE for “Best Use of Sponsorship” in EMEA and the Masters of Marketing’s “Best Content.” Both founders have also been finalists for PRCA UK’s “Consultancy Head of the Year.”

“We’re excited to combine forces with Allison+Partners, as we couldn’t wish for a team that is more closely aligned with the OneChocolate ethos and ways of doing business,” said Coomber. “We are also proud to join an ambitious global company looking to extend its reach in Europe and beyond. The opportunities at both the local and international levels are exactly what we were looking for.”

“We’ve come a long way in 26 years and built an award-winning international agency, but we were looking for new challenges and opportunities,” added Grant. “We’ve found that in Allison+Partners. Not only do we share the same ambitions, but we also conduct business in the same super-charged, integrated environment for our clients and teams. Exciting times are ahead.”

Coomber has earned a reputation for consistently delivering creative, results-focused marketing and communications strategies that drive brand awareness, engagement and sales. She has spearheaded many internationally successful and award-winning campaigns for brands such as Disney, Capcom, Nokia, Panasonic, Playmobil, Suunto, Hello Kitty and Coca Cola Enterprises.

Grant has more than 30 years of marketing communications experience, specializing in the B2B technology sector. She has created and implemented communications campaigns for many of the industry’s market leading and emerging brands, most recently Avnet, Sierra Wireless, ShoreTel, Ruckus, Ooyala and, New Relic.

SEPTEMBER 10, 2018 //     

Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience

Heidi Klum and Tim Gunn are teaming up with Amazon on a yet-to-be-named fashion competition series following the announcement that the two are leaving "Project Runway" after 16 seasons, according to The Hollywood Reporter

Amazon Fashion will create shoppable experiences for viewers as part of the show. Amazon said it will make fashion accessible to global audiences and give viewers a new take on a reality show.  READ MORE
SEPTEMBER 10, 2018 //     

16 Years After Breaking Our Hearts, Ikea Finally Tells an Abandoned Lamp’s Full Story

Credit: Ikea Canada

Some sequels seem dimmer than the original, but this one really shines.

And that’s pretty impressive, because we’re talking about a follow-up to one of the most iconic commercials of all time.

Sixteen years ago, Ikea’s “Lamp,” from Crispin Porter + Bogusky and director Spike Jonze, lit up the industry, generating massive buzz and winning major prizes, including a Grand Clio and Film Grand Prix at Cannes.

AGENCY NEWS // SEPTEMBER 6, 2018 //     

Kimpton Hotels Launches 'Social Experiment'

Boutique luxury brand Kimpton Hotels & Restaurants is launching what it calls a “first-of-its-kind social experiment.”

The experience, called “Room 301,” is "rooted in the idea that commonalities and connections exist between all people -- no matter their background," according to Kimpton, which was acquired by the InterContinental Hotels Group (IHG) family of hotel brands in 2015.

AUGUST 27, 2018 //     

NBC, Google team on 'The Good Place' ads that urge viewers not to skip

NBC partnered with Google on YouTube ads that promote the new season of the network's sitcom "The Good Place," according to Ad Age. In exchange for watching the ads without skipping after six seconds, users will get to see a clip from season 3 of the show, which premiers Sept. 27.   READ MORE
AUGUST 27, 2018 //     

Grandma is back for McDonald’s, doling out advice and promoting chicken tenders

The no-nonsense grandma is back for McDonald’s, doling out advice and getting saucy with her friends, all the while pushing the new Sweet n’ Spicy Honey BBQ Glazed Tenders.

The chain launched the new advertising campaign featuring ‘Marianne,’ the grandma who is grateful to McDonald’s for not having to cook because their chicken tenders taste som much like her own. Here, she shows a spicier side, with a ‘Sweet n’ Spicy Grandmas’ campaign.


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