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Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.

DECEMBER 13, 2018 //     

National Geographic, YouTube Partner Long-Term, Create 3 VR Series

Credit: MediaPostNational Geographic is teaming up with YouTube on a long-term, virtual-reality video partnership. The two companies will create three VR series over the next year that take audiences on immersive expeditions to “the far reaches of the world.” READ MORE
DECEMBER 12, 2018 //     

The state of advertising has never been better

Credit: Campaign

How about all that doom and gloom casting an ugly shadow over adland?

The negativity is real. But don’t be fooled. The industry is not in any roller coaster-style plummet of turmoil. It’s all smoke and mirrors, propped up by those who can’t stand the heat of evolution and should most-definitely get out of the kitchen.

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DECEMBER 10, 2018 //     

Amazon 'eyes Oxford Circus' for first UK shop without cashiers

Credit: CampaignAmazon has picked a site in central London for its first cashierless grocery store outside of the US, according to reports. READ MORE
DECEMBER 10, 2018 //     

Say hello! Instagram adds voice messaging feature to Instagram Direct

Credit: Bruno Gomiero/Unsplash]

Instagram is adding voice messaging capabilities to its app.

Users can now hold down the microphone button in Instagram Direct and record a voice message, which can then be shared with single contacts or groups of people.

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AGENCY NEWS // DECEMBER 10, 2018 //     

In a tight labor market, companies bet big on five-year rewards

Credit: ReutersNEW YORK (Reuters) - In the old days, longtime employees in the United States were honored with a gold watch after 30 years or so at a company.

Well, they have got nothing on Hadas Streit.

The senior vice president at the global public relations firm Allison + Partners recently returned from a one-month paid sabbatical, awarded to staffers after only five years at the company. During that time, she rented a house in Cape Cod for a couple of weeks.
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DECEMBER 7, 2018 //     

Attention, music fans: Spotify, Ellen DeGeneres are teaming up

Credit: Campaign

Spotify and "The Ellen DeGeneres Show" are joining forces to empower fans to hear even more music.

Starting today, "The Ellen DeGeneres Show" will feature Spotify on its program through on-air integrations that will reflect current cultural moments. Spotify is also creating a hub for Ellen that will live on the new platform and will include DeGeneres’ favorite playlists, videos and her podcast. DeGeneres will be actively involved in the curation of the content, marking the first time that Spotify has ever allowed an external partner to take the reins.

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DECEMBER 7, 2018 //     

AI drives tech in China: Dispatches from the “Saudi Arabia of Data”

Credit: CNBC.comBy: Paul Mottram

As trade tensions between the United States and China dominate economic news, the world’s second-largest economy has accelerated in terms of tech. Artificial intelligence (AI) is the engine, and data is the fuel. And China has become, quite simply, the Saudi Arabia of data.

Those were the sentiments of Chinese and international tech leaders and investors who gathered at CNBC’s East Tech West conference at the Nansha new economic zone of Guangzhou in late November to investigate and discuss the outlook for China’s tech sector.

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A series of speakers illuminated the reasons why. The Chinese consumer is the hero. Consumer spending now represents almost 66 percent of GDP -- a huge shift from the country’s traditionally investment-dominated economy. Consumers are also young, accepting of technology and increasingly demanding. Central, provincial and local governments actively support innovation. And there’s a critical mass of tech talent, both entering the workforce and returning from overseas.

AI as enabler

Alibaba Chief Machine Intelligence Scientist Wanli Min described AI and cloud technologies as the “twin turbo drive engine” of the new Chinese economy.

Take urban transportation, for example. China’s dominant ride-hailing service Didi handles more than 30 million trips every day, which in turn generates more than 100 terabytes of data. Didi not only has the data to plan trips in real time, but also claims to accurately forecast traffic patterns 15-30 minutes in advance. Meanwhile, a system pioneered by Alibaba controls traffic signals in the city of Hangzhou and reduces average ambulance arrival times by 48 percent.

Another example includes cutting-edge software development accompanied by hardware. New 5G mobile infrastructure enables the low latency necessary for effective autonomous driving applications, while AI-enabled chipsets allow vision systems to increase simultaneous recognition from around 20 discrete objects to more than 100.

This kind of technology and experience favorably positions Chinese companies to extend their reach overseas. As one AI company CEO pointed out, driving is rules-based. And if systems can be developed for relatively relaxed – in other words, unpredictable – societies, they will have fewer problems in more orderly places like Europe and North America.

“If you can do autonomous driving in India, you can do it anywhere,” he said.

Retail, banking and healthcare

In addition to transportation, tech-enabled transformation is also increasingly happening across other sectors in China.

Events, such as the annual Singles Day, have already brought Chinese e-commerce to the world’s attention. But speakers at East Tech West talked mostly about completing the retail system to encompass developments in payment and logistics and transforming shopping as we know it. While technologies, such as facial recognition, may appear to give retailers new, tailored sales opportunities, the ultimate power in the retail relationship will shift to consumers on the one hand and manufacturers on the other. Salespeople will act as mediators, but stores themselves will be simply showrooms and warehouses.

Similar fundamental shifts have begun in consumer banking. As Yang Qiang of Tencent’s WeBank pointed out, “on the Internet, everyone is a VIP customer.” He predicted banking is not so much being disintermediated as much as being more integrated into people’s lives.

“Banking will be like oxygen,” he said. “In your pocket, in your home and in your car.”

China’s healthcare system is one sector speakers agreed is most ripe for innovation. With more than 8 billion annual healthcare visits in China, that’s a lot of pain points – literally and figuratively. Machine learning and AI play a significant role. One smartphone picture of your eye can be used to diagnose more than 1,000 vision conditions and disorders. And as more data is gathered, the more effective the system will be.

Desensitizing data

In healthcare as with financial services, a key recurring concept was the “desensitizing” of data, whereby useful personal information collected by big-data systems is effectively separated from the identity of the user. While the topic of government access to data was studiously avoided by speakers and interviewers alike, there was clear recognition of the need for privacy and trust in the commercial world.

Overall, two days of presentations painted a picture of optimism and opportunity backed up with concrete examples of innovation impacting people’s lives now. Macroeconomic headlines and geopolitical realities weren’t ignored, but it will clearly take more than a trade war to stop the Chinese tech juggernaut.

Paul Mottram is managing director of All Told, Asia Pacific.

DECEMBER 6, 2018 //     

Living Coral Is Pantone’s 2019 Color of the Year

Credit: Pantone

Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least.

The company announced today that Living Coral, a bright coral shade, is its 2019 Color of the Year. Although it may seem more pink in nature, Pantone describes Living Coral as “an animated, life-affirming shade of orange, with golden undertones.” This year’s color was Ultra Violet, a deep purple hue. (Despite its ubiquitous nature, millennial pink has never actually been a Pantone color of the year—Pantone doesn’t actually have a hue named millennial pink!)

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DECEMBER 6, 2018 //     

Burger King assumes top spot on App Store following #WhopperDetour stunt

Credit: PRWeekMIAMI: Burger King took the crown for top app in Apple’s App Store on Wednesday evening, following its #WhopperDetour activation.

The fast-food chain kicked off its #WhopperDetour campaign on Monday to promote its "newly relaunched" Burger King App, which now offers order-ahead functionality.
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DECEMBER 4, 2018 //     

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

Credit: Burger King

Any lucid American knows the place to get a Whopper is Burger King.

But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers.

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DECEMBER 3, 2018 //     

New York Times Plans To Invest Heavily On AI To Improve Personalization

Credit: Getty Images

The New York Times is taking a page straight out of Facebook's playbook by becoming a recommendation feed of sorts.

During the 46th annual UBS Global Media and Communications Conference in New York, Meredith Kopit Levien, chief operating officer at The Times, said the publication will aggressively invest in hiring people with backgrounds in artificial intelligence, machine learning, data science and mobile engineering to create personalized feeds for readers so they keep coming back.

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RANDFISH // NOV 29, 2018
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