When the COVID-19 virus thrust us into a global pandemic, all eyes were on the biopharma industry. From headlines and the nightly news to conversations with friends and loved ones, it became impossible not to hear about the healthcare companies at the forefront racing to deliver vaccines and treatments that boasted the promise of ending the pandemic.
Making it easy for a customer to find items to purchase may sound obvious. But consider the emotional journey that so much shopping involves and it’s clear that shopability is anything but. Which is why it’s important to centre any shopability strategy on customer experience, and to do so with an engagement-first approach powered by an ambition to create not one sale but repeat custom.
Congratulations to our CEO Scott Allison who was recognized with an ‘Outstanding Individual Achievement’ award at PRovoke Media's SABRE Awards! Read on to see the speech he delivered at the awards ceremony.
Your brand story is crucial when considering transactions. All too often, branding is an afterthought to deal-making. Yet brands play a huge role in value creation during transactions, from spin-offs to acquisitions or mergers. A company’s image and impact present storytelling opportunities that will help stakeholders engage and foster understanding and excitement about your brand.
One Sunday a few months ago, I taught two of the most important people in my life how to put on their shoes. My preschool-aged daughter was learning how to get dressed, just like her peers. But my mother had recently suffered a stroke. And after decades of self-sufficiency, she was now painstakingly re-learning not only how to dress herself, but also how to speak, read and follow simple instructions. That day signaled the start of a new chapter in my motherhood journey, one that I could never have anticipated and I was unsure I was equipped to handle it. As I curled up in bed that night, all I could think about was whether I’d succeed in navigating this new normal.
We realize Mother’s Day can be a difficult and complicated day for some, so please feel free to skip reading if this is a sensitive topic for you. Thank you.
While Mother’s Day has evolved to be a day of celebration and appreciation by way of brunch, flowers, cards and (if you’re lucky) some downtime for moms, the origination of Mother’s Day in the U.S. stems back to social and political concerns that impacted women in the early 1900s. Now, there is a growing movement for Mother’s Day to go beyond the Hallmark Holiday, recognize the sacrifices mothers make for their children and celebrate the collective power of mothers supporting other mothers. I am very happy to see this shift, with deeper and more meaningful conversations being had year-round, and certainly around Mother’s Day, about how society can better support moms of all types.
In a world where public opinion has become increasingly complex, Russian President Vladimir Putin’s invasion of Ukraine is the latest proving ground for companies walking the PR tightrope and trying to balance business and reputation.
At 69, I don’t need to “break a leg” anymore. And actually physically I shouldn’t either – what with osteoporosis and brittle bones setting in.
Articles and opinions delivered directly to your inbox.
