I used to think I was a brand strategist. Now I’m starting to think I’ve become an IT guy. In other words, I’ve always believed brand is a team sport, but in a hybrid workplace just putting that team on the field now involves really hard tech challenges. And with everyone everywhere, it’s crucial that when we collaborate, technology actually helps us get the lean-in and buy-in we need to build a powerful brand.
On July 23, the World Health Organization declared monkeypox a Public Health Emergency of International Concern (PHEIC). As of Aug. 9, the WHO reported more than 28,000 confirmed cases across 80-plus countries.
SAN FRANCISCO: Allison+Partners has promoted Karyn Barr to president of global operations and Jordan Fischler to president of global strategy, both within the agency’s technology practice.
NEW YORK: Amid fluctuations in funding for digital health startups over the last year, industry storytellers “have a leading role to play” to ensure health-tech adoption doesn’t fall to pre-pandemic levels, according to a study from Allison+Partners.
New research from the Allison+Partners Health practice points to a shift in the health tech landscape that will put increased pressure on marketing and communications professionals to communicate their value more clearly and concisely.
Part 3 of our “So, you want to enter the Metaverse?” Series In the first two parts of Allison+Partners’ guide to entering the metaverse, we used plain English to define and explain the metaverse, then discussed business opportunities and the wisdom of jumping into metaverse development. Today, we clearly explain the 10 most important metaverse-related concepts everyone should understand – not ranked in any particular order.
The days before and after the Major League Baseball All-Star game are typically referred to as “dead days” in sports – the only dates on the calendar without scheduled Major League Baseball, NFL, NBA or NHL games. The assumption is sports relevancy is directly tied to the Big 4 professional sports.
Though it feels as if we’re steadily coming out of the other side of the COVID-19 pandemic, it’s fair to say the world still faces some unprecedented challenges. From the cost of living crisis in the UK to the ongoing war in Ukraine, emotions are high and consumers want brands to be sensitive to broader goings on and reflect the world they live in.
Articles and opinions delivered directly to your inbox.
