Zach oversees regional business operations, growth and client service for Allison+Partners’ California offices. He has developed strategies for technology, digital media, mobile and consumer electronics companies, and leads integrated initiatives for clients such as Pinterest, Waze, Zendesk, Dignity Health and Driscoll’s. During his tenure, Zach has managed the 4G network launch for Sprint, helped WhatsApp break out of the mobile and tech trades, led rebranding efforts for Boost Mobile and played a key role in YouTube’s consumer public relations initiatives, which included the CNN/YouTube presidential debates and numerous crisis situations, including the Viacom lawsuit. Prior to joining Allison+Partners, Zach worked at Zeno Group where he drove work for a variety of consumer-facing brands, including SIRIUS Satellite Radio, Kia Motors America and JibJab Media. Previously, he was at Faiola Davis Public Relations, where he worked on the Symantec account, handling the Norton AntiVirus and Norton Internet Security product lines. A native New Yorker, Zach received his Bachelors of Arts in Public Relations from the University of Southern California and a Juris Doctor from the University of Miami School of Law.
Our Silicon Valley office runs with the energy of the many start-ups that surround it. Why? Because like them, we too are entrepreneurs who want to excel at the new speed of business, work efficiently and help customers succeed and win. We carry with us the same spirit of inventive problem solving that characterizes the region – with a dash of mischief for good measure. Our clients, who range from emerging technology companies to publicly-held global tech enterprises and service organizations, come to us for our storytelling creativity, unlimited ideas, connections and ability to develop strategic, executable plans.
Start your day at breakfast at Buck’s, the Woodside restaurant that is a regular choice for the VC crowd. Listen carefully while you’re eating and you’ll likely hear a start-up CEO pitching his business idea at an adjacent table. Then, drive down Highway 280 to Sand Hill Road and head into Menlo Park. While the road itself doesn’t look like much, the firms that line its northern side are some of the best-known names in the venture community such as Sequoia, Greylock and Kleiner Perkins.
As you drive by, wave to the Stanford campus and the former Xerox PARC, which incubated so many of history’s great tech entrepreneurs. Then head into residential Palo Alto to 367 Addison Avenue, the site of the garage where HP was founded. Next, drive to Mountain View and stop on Castro Street to have lunch at one of the area’s many cool ethnic restaurants. Mountain View is the home of numerous start-ups, large companies like Google and LinkedIn, as well as the NASA Ames Research Center at historic Moffat Airfield.
Afterward, make your way to Cupertino for a visit to Apple’s headquarters. Their Company Store is the only place in the world that sells Apple gear, so don’t miss the chance to buy a T-shirt that says, “I visited the Mother Ship.”
Head back up the peninsula on Highway 101 to our office in downtown San Mateo. Around the corner you’ll find Hero City at Draper University, a unique co-working space that plays host to entrepreneurs, VCs and marketers. It’s a vibrant place for a meeting, so check it out if you need a place to brainstorm or get your creative juices flowing. Just two doors down Third Avenue is the space where YouTube started. The company moved long ago, but its two founders are back in town with offices down on B Street. Once you’ve had your fill of the Valley, head north up 101 for some San Francisco nightlife.