Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.
I’ve lost count of how many people I’ve interviewed on-camera over the past decade. But between being a TV reporter, a media trainer and a video director, I’d put the number well over 1,000. Of those 1,000-plus people, I’d say 99% had the same reaction when I showed them the footage of their interview: “Ugh, I hate seeing myself on camera.”
I’m convinced the reason for this sudden self-loathing is because even in our selfie-obsessed culture, when the proverbial red light comes on and we’re forced to actually deliver on-camera we realize it’s a really hard skill to master.
So is taking good photos, writing interesting copy and publishing content that is relevant and engaging to your audience. Not to mention finding sponsors, balancing advertiser requests vs. audience credibility and generally doing all the things a content operation needs to do to pay the bills.
To succeed as an influencer in today’s landscape, all those duties fall on the individual. They are host, photographer, sales rep and editorial board. They are responsible for balancing the needs of the brands that pay them and the audience who has trusted them enough to tune in, subscribe or share what they’re saying.
In this episode of The Stream Podcast, Owen and Micah dive into the world of the paid influencer with two content creators from opposite ends of the experience and audience spectrum: Alexis Holden of Lex and The City and James Hills of Mantripping. Topics include side-eyes while taking food selfies, best bucket list vacations and trying to get paid while not sounding like a walking commercial.
For more data and insight on today’s ecosystem of Influence check out Allison+Partners’ Influence 360.