The not-so-secret weapon in cause marketing: engaged influencers

Consumers who follow digital influencers are more likely to share information about and engage with a cause, according to Allison+Partners’ Influence Impact Report, released on Monday.

Of users who follow digital influencers, 35% engaged with a cause due to an influencer’s recommendation and 31% were open to the idea of doing so due to an influencer’s vouching, according to the report.

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