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OCTOBER 2, 2020 //     

Reunited and It Feels So Good

Smile Train’s World Smile Day® Live

By: Scott Pansky

What few people know about me is I love comic books. It’s not about the Marvel movies, although they are really good. As times get tough, I think we all want to find ways to stay positive and seek the pot of gold at the end of the rainbow. Reading comics and watching related shows and movies has been a great escape. And, every once in a while, you get to see one of your “heroes” do something good.

Oct. 2 (tonight), one of my favorite team of television heroes from “Marvel’s Agents of S.H.I.E.L.D.” will reunite for a cause: Smile Train’s World Smile Day® Live. Elizabeth Henstridge (agent Jemma Simmons) is an avid supporter of Smile Train’s effort to provide free, lifesaving surgeries for children with cleft. She reached out to her cast members to ask them to join in sharing what makes them smile to help raise awareness for the event.

To be transparent here, Smile Train is one of the agency’s clients. It is the world’s largest cleft organization focused on a single, solvable problem: cleft lip and palate. It is also first cleft-focused organization with a model of true sustainability – providing training, funding and resources empowering local medical professionals in more than 90 countries to provide free cleft repair surgery and comprehensive cleft care in their own communities. To date, Smile Train has supported safe and quality cleft care for more than 1.5 million children.

On World Smile Day®, Smile Train launched its #540Today campaign to recognize the 540 babies born with clefts each day – many without proper access to treatment. I’m excited about this fundraising opportunity for so many different reasons:

Nonprofit Perseverance  

As COVID-19 has negatively impacted the nonprofit community, Smile Train, like many others has stepped up and let its stakeholders know the pandemic won’t slow them down and they will continue to develop programs that raise awareness and funds for their cause. More than 37,000 cleft surgeries have been put on hold since January, and the organization’s services are critical as surgeries are able to resume.

The Power of Talent

Along with the S.H.I.E.L.D cast reunion, Grammy Award-winning singer and songwriter Ciara will host the virtual fundraiser. Other celebrity guests and supporters will include Gabrielle Union-Wade, Elle King, Ginger Zee, Kevin Smith and more, all connecting with fans while raising awareness and funds for Smile Train’s lifesaving work.

Real Heroes

The Smile Train team, doctors, care workers, counselors and corporate partners make a real difference every day. They change lives, and events like World Smile Day® Live share their stories and impact.

World Smile Day® Live begins at 8 p.m. ET with special pre-show entertainment beginning at 7:30 p.m. ET. Supporters can also engage right now through the virtual photobooth.


Scott Pansky is a co-founder of the agency and leads Allison+Partners’ Social Impact group. Scott has extensive experience providing communications and crisis counsel to education, corporate and nonprofit organizations. 

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