PR Pros Offer 21 Words on What They're Expecting in 2021

Following a year of COVID-19 chaos, we asked PR leaders to give 21-word predictions of what they believe is in store for the profession in 2021.

It's fair to say that last year’s industry predictions round-up didn't quite go to plan. Not surprisingly, nobody PRWeek approached could predict the devastation that the coronavirus pandemic would inflict on the economy and society at large.

Although the vaccines provide hope, the UK is clearly not out of the woods just yet, and there is a great deal of uncertainty about how 2021 will pan out. In spite of this, industry leaders are cautiously optimistic about the year ahead.

PRWeek asked a broad range of agency and in-house communications professionals to gaze into their crystal balls. 

READ MORE