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PRWeek
April 6, 2020 // PRWeek  //       //  Client News

P&G, TikTok and Grey Make a Difference With #DistanceDance Campaign

The effort, which includes the social media star power of Charli D'Amelio, started with a call from Ohio Governor Mike DeWine to P&G CEO David Taylor.

If you haven’t heard about #DistanceDance yet, you probably will soon. The fundraising campaign, which kicked off a week ago, is turning heads all over the world due to the incredible social media following of influencer Charli D’Amelio.

But few know that it all started with a string of phone calls on a Friday night, the first from Ohio Governor Mike DeWine to Procter & Gamble CEO David Taylor. DeWine rang Taylor to ask how the CPG giant could help spread the word to Ohio citizens about the importance of staying at home to stop the spread of COVID-19.

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