By Anne Colaiacovo
This Mother’s Day will look different, just as the past few months have looked different in so many ways. This is an unimaginably difficult time for mothers and all caregivers, second to the moment when we brought our children home from the hospital with little idea of what was to follow.
As a working mother to a 5- and 7-year-old, I constantly remind myself to keep perspective as the challenges of being mom, wife, substitute teacher, chef, cleaning crew and agency team member become overwhelming. I remind myself this time period won’t last forever! I am sharing what I’ve learned, with the hope this Mother’s Day, above anything else, mothers can take a moment to love ourselves the way our children love us – unconditionally.
SEE IT THROUGH THEIR EYES
If you asked my kids and me what we remember from each day during this strange period, our answers would definitely not line up! I would tell you about the times we argued, or the time spent catching up on work. They would point to licking the spoon before putting the cookies in the oven or playing on the swings. Kids constantly do what we are unable to do for ourselves – they show us how to revel in the simple moments and cut ourselves a break.
"During this time, I’ve discovered a revolving door of emotions – sensory overload, impostor syndrome and mom guilt, to name a few – that shadows me between the hours of 8 a.m. and 8 p.m. And while we’re surrounded by professional examples of resiliency every day, I’ve humbly learned from my 7-year old how to stare confusing adversity in the face with the eyes of gratitude. His abundant energy, joyful attitude and unending ability to find simple pleasures in the mundane remind me the greatest teachers often come in the smallest of packages." - Ashley Nasser, senior vice president of client service and operations in Atlanta
BE THERE, AND YES, THAT’S ENOUGH
My working-mom stage began at Allison+Partners. On the cusp of the birth of my first child, our CEO Scott Allison gave me advice that rings true during this challenging time: “Even though you think your kids need you when they’re super little, they will need you even more as they get older.” As much as my family has enjoyed this time together, sharing my own personal frustrations has allowed me to be even more present for my children. They’re confused about what’s going on in the world, why they can’t see their friends, and why Nanna and Poppy wear masks. I admit to them often and openly that I’m confused too. Despite shifting circumstances, my children have always known I will be there for them, inside and outside of quarantine. They come first. I have A+P to thank for creating a flexible work environment that allows me to be there.
Molly Luby, NYC senior vice president of client services and operations and mother to 3-year-old Emma, agrees totally about rethinking flexibility and acknowledges this experience has given her perspective on how much little moments with family mean. And she continues to keep doing her best to soak up those moments – good, bad and ugly.
THIS ADJUSTMENT HASN’T BROKEN THE SYSTEM
When we return to a post-COVID world, our environments will be different. For our kids, that includes their schools and child-care systems. And for us working parents, that includes our offices. We should celebrate these shifts, as they will bring new opportunities. The restructuring that’s happened with working parents has required a new attitude with both employers and employees, but it hasn’t broken the system.
Jamie Rismiller, Washington, D.C. senior vice president, has found unexpected changes in this new system, this remote era has forced her to break free from the chains of routine and find new, and better, ways of doing things both personally and professionally.
We still meet deadlines, remain in close contact with clients and correspond with coworkers. But now that we’re rethinking our routines, conversations and workload, I’m hopeful this is just the beginning of rethinking our environments.
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Anne Colaiacovo is president of North America and is accountable for the financial performance, new business and management of the agency’s 13 U.S. offices. A dynamic and innovative leader, Anne was the agency’s first and youngest female partner, was named one of PRWeek’s “40 Under 40” in 2014, and has earned industry recognition from PRWeek, The Holmes Report, AdAge and the Public Relations Society of America.
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