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September 20, 2022 // American Marketing Association  //       //  Agency News

Measure Your Brands Cultural Relevance with Brandgeist IQ

The need for brands to connect with consumers through culture is an established concept. However, the manner and the speed now required to do so successfully —and in a way that drives bottom-line impact— has evolved faster than the latest fling on “Love Island.” With brands hustling to react to the latest meme, trending TikTok dance or societal crisis, it can be difficult to quantify how these efforts impact cultural relevance, cement customer loyalty and drive brand love.

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