Marketers’ newest shiny toy: GIF stickers

Companies are experimenting with animated stickers for people to place over their Instagram Stories and Snaps.

Absolut Vodka, Red Bull, Jolly Rancher, Gucci, T-Mobile, Malibu Rum, Benefit Cosmetics, Essie and PepsiCo.’s new sparkling water label Bubly have all launched partnerships with popular GIF creator Giphy to create their own GIFs that live within Instagram Stories and Snapchat libraries, eager to reach young audiences in the ever-evolving ways they are communicating with each other.

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