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Campaign Asia
May 6, 2020 // Campaign Asia  //       //  Agency News

Is China losing the global PR war?

As Beijing invests billions of dollars to rebuild its post-outbreak image, we ask one PR chief if the world will be persuaded by its campaign.

China is not one to be in most countries’ good books, and this sentiment has intensified in the last few months. Especially in the West, backlash against the republic has amplified as the coronavirus continues to ravage much of Europe and the US. Whether it’s criticism against China’s alleged withdrawal of information around the initial stages of the coronavirus outbreak, or a lack of trust in China’s official tally, the country is buckling on the world stage and in need of a cleaner, more trustworthy image altogether.READ MORE Public AffairsCorporate

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