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June 28, 2017 // O'Dwyer's  //       //  Opinion

Influencers Make Difference in Cause Marketing Campaigns

The use of influencers in online marketing campaigns has grown markedly in recent years, but the efficacy of leveraging spokespersons to raise brand awareness and drive engagement has been a topic of much debate.

When it comes to the use of influencer marketing campaigns in cause-related spaces such as charities, however, a June report issued by San Francisco-based agency Allison+Partners might put that debate to rest.

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