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My love for snacking started at an early age – chips, fruit, veggies, pretzels, popcorn – you name it, I’ve perfected the art of snacking on it. Who doesn’t love to sit down with their favorite snack to enhance the experience of watching TV, reading a book, working, or just relaxing?
Snacking has been on my mind more over the past year, permeating my thoughts since I’ve worked from home. My kitchen – stocked full of my favorite foods – calls out to me to come grab a bag of chips to help me think better or reminds me I only have 10 minutes before the next call… just enough time for a little nosh. It got me thinking I can’t be alone, which led me to partner with my food industry practice colleagues to unveil key insights from our latest report, “The State of Snacking,” to answer a critical question as we address the evolution of mealtime: Has our pandemic-shifted focus on food paved the way for snacks to take center stage?
Traditional sit-down meals three times a day can be a challenge with our many competing priorities, which has led the practice of snacking to enjoy a rise nothing short of meteoric. While it’s clear snacks have become a focal point of our eating habits and is expected to continue as 2021 unfolds, we wanted to dig a layer deeper to understand how brands big and small could take advantage of this behavior.
We found that while taste is table stakes, there are four key insights – the four Ps – that food marketers need to consider:
While it’s clear from our research snacking's star burns brightly today, how soon before it fades?
Download the report and make sure to grab a snack to enjoy while reading. I know I will!
Cheryl Weissman brings 15 years of experience to Allison+Partners’ Consumer Brands practice and leads the agency’s food and beverage specialty. She is responsible for the strategic management of account teams within the category across the agency, supervising client activities, providing counsel and helping some of the world's leading food and beverage brands navigate the ever-changing world of public relations. If you’re interested in learning more about Allison+Partners' work with food and beverage brands, get in touch at Cheryl@allisonpr.com.