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The Drum
May 18, 2021 // The Drum  //       //  Agency News

How do you solve a problem like... a PR nightmare?

Barbara Laidlaw, Partner, global reputation risk and public affairs, Allison+Partners

While every crisis is different, I subscribe to the belief that the best prevention is preemption. Most crises spiral out of control when an issue like a product recall, data breach or high-profile lawsuit coincides with ill-equipped communications to manage a reputationally impactful incident. Contrary to popular opinion, most PR nightmares do not just spring up overnight. They are a product of a number of factors that limit a brand’s ability to mitigate the fallout. By focusing on what we can control in a crisis, you will succeed in reducing its impact.

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