Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.
Voting is one very real way for your voice to be heard
By: Kay Brungs Laud
We now collectively face a global pandemic, massive economic downturn and racial relations at a tipping point. It can feel overwhelming and make one question their impact on what feel like insurmountable issues. However, there is one very powerful way we can all make a difference –voting. Unfortunately, the right to cast a ballot is a remarkable privilege many too often take for granted.
The right to vote is what our Founding Fathers fought for and is the cornerstone of our constitutional republic. Even today, many countries around the world do not allow their citizens to vote. In the United States, the right to vote is one that took decades and generations to achieve:
With hundreds of thousands of our fellow Americans fighting and dying for our right to vote, we owe it to their legacies to honor their great gift by exercising our right to vote. Yet in the last presidential election in 2016, more than 44% of the U.S. voting age population did not cast ballots.
According to the Pew Research Center, voter turnout numbers in the United States are quite low compared with other developed nations; in fact, the U.S. ranked 31 out of the 35 countries in its study. The latest U.S. Census Bureau data recorded roughly 245.5 million Americans aged 18 and above, but only 157.6 million of them were registered to vote.
Does my vote really make a difference?
We've seen in countless elections – especially over the past two decades – many races are too close to call and every vote must be recounted to determine the winner. In the 2018 midterm elections, six races from the Georgia Governor to the Mississippi Senate to the Arizona Senate were too close to call. I personally served on a presidential election campaign where the state I campaigned in won by less than 2,000 total votes. So I have seen firsthand just how important every vote is.
Why does it matter?
As former Georgia gubernatorial candidate Stacey Abrams recently pointed out in a New York Times opinion piece, while Americans might not care about specific politicians, they do care about the impact issues have on their lives. Our local, state, and federal elected officials decide how our tax dollars are spent — how much funding goes toward our schools, what policies we put in place for our criminal justice system, how we protect our environment, who is and is not allowed to get married, among so many other issues.
It is critical to do research on each candidate and understand their policies, views, and how they have supported certain communities and issues in the past. Look at who else supports them and who and what organizations contribute to their campaigns. In addition to candidates, there are often local issues on ballots, so make sure you understand what voting for or against each one really means for your community.
What can you do to make sure your voice is heard in 2020?
The U.S. Election Assistance Commission recommends the following 10 tips to help enhance your voting experience:
As the country still faces great uncertainty about what COVID-19 means for social distancing a week, a month or even a year from now, many wonder how many physical polling locations will be open. And if they are, will it be safe to vote in person? One solution, if your state allows, is to vote by mail. Beginning as early as August, many states will allow voters to request a vote-by-mail ballot. With a greater number of mail in ballots expected this year, you should get your ballot in as soon as possible so there isn’t a glut of ballots needing to be counted on or around the November election date.
As elections traditionally fall on Tuesdays, one of the main reasons people cite for not voting is being too busy with work and their personal demands. To address this barrier and increase voter participation, a diverse coalition of more than 450 companies came together in the summer 2018 to launch Time To Vote. Allison+Partners is proud to have joined this initiative and is committed to ensuring its employees have a work schedule that allows for time to vote in elections. This movement is a non-partisan effort that demonstrates the power of what the business community can achieve when it works to address some of the most significant issues of our time.
While many of the issues we face as a nation seem insurmountable, remember that you have an amazing opportunity that so many fought hard for you to have: the right to vote.
If you'd like to sign up for our weekly COVID-19 updates, click here.
Kay Brungs Laud is a senior vice president and works out of Allison+Partners’ Chicago office. Prior to starting her career in public relations, she lived and worked in Washington, D.C., where she spent several years working on the Hill and was part of two presidential campaigns. She graduated from American University with a bachelor’s degree in Political Science.