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Credit: Starbursts
May 29, 2018 // Adweek  //       //  Opinion

Clothing Lines From Auntie Anne’s, IHOP and KFC Help Them Connect With Their Biggest Fans

Gen Zers and millennials today aren’t shy about telling you who, or in some cases, what they’re wearing. Even if the “what” happens to be fast food. Think: Taco Bell swimsuits, KFC sweatshirts and Auntie Anne’s fanny packs. It’s just the latest effort by marketers to engage younger consumers—and this hot new foodie fashion trend appears to be working.READ MORE

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