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PRWeek
July 13, 2020 // PRWeek  //       //  Agency News

BurgerFi Brings on Allison+Partners as PR AOR

WEST PALM BEACH, FL: Fast-casual restaurant chain BurgerFi International has hired Allison+Partners as its PR AOR.

The agency started working on the mid-six-figure account on June 24, following a formal RFP. Five firms pitched for the business, said Lisa Rosenberg, partner and president of consumer brands at Allison. 

The agency is planning to drive BurgerFi’s consumer marketing initiatives and support franchise sales efforts and thought leadership. The agency will build brand awareness through integrated communications programs and generate publicity for key initiatives, promotions and product offerings. Allison’s work includes the launch of BurgerFi’s first national brand campaign and customized local outreach supporting store openings. The firm will also work to increase awareness and interest in franchisee buying rights.

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