This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.
We See Things
Differently

Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.

JUNE 10, 2014 //     

Building a bridge between PR and Wikipedia


WikipediaWikipedia represents both a tremendous opportunity and, at times, a huge challenge for our clients and fellow agencies alike. Over the years, there have been abuses which caused strife between the community of editors/contributors and professional communicators. In an attempt to repair this troubled relationship, a coordinated effort between agencies and members of the Wikipedia community has been underway for the past several months.


Today, Allison+Partners is proud to join our peers in publicly committing to a set of principles that bind us to transparency, open communications and best practices when engaging on Wikipedia. Our dedication to this important endeavor is reflected in this joint statement released to the community today. This represents the first step in building a bridge which we believe will ultimately benefit the Wikipedia community, the public at large, as well as communications professionals and the clients we represent.

The statement along with a list of all the participating parties is below:

Statement on Wikipedia from participating communications firms
On behalf of our firms, we recognize Wikipedia's unique and important role as a public knowledge resource. We also acknowledge that the prior actions of some in our industry have led to a challenging relationship with the community of Wikipedia editors.

Our firms believe that it is in the best interest of our industry, and Wikipedia users at large, that Wikipedia fulfill its mission of developing an accurate and objective online encyclopedia. Therefore, it is wise for communications professionals to follow Wikipedia policies as part of ethical engagement practices.

We therefore publicly state and commit, on behalf of our respective firms, to the best of our ability, to abide by the following principles:

To seek to better understand the fundamental principles guiding Wikipedia and other Wikimedia projects.
To act in accordance with Wikipedia's policies and guidelines, particularly those related to “conflict of interest.”
To abide by the Wikimedia Foundation's Terms of Use.
To the extent we become aware of potential violations of Wikipedia policies by our respective firms, to investigate the matter and seek corrective action, as appropriate and consistent with our policies.
Beyond our own firms, to take steps to publicize our views and counsel our clients and peers to conduct themselves accordingly.

We also seek opportunities for a productive and transparent dialogue with Wikipedia editors, inasmuch as we can provide accurate, up-to-date, and verifiable information that helps Wikipedia better achieve its goals.

A significant improvement in relations between our two communities may not occur quickly or easily, but it is our intention to do what we can to create a long-term positive change and contribute toward Wikipedia's continued success.
Participating firms and their representatives, as of June 10, 2014:

Beutler Ink (William Beutler)
Ogilvy & Mather (Marshall Manson)
FleishmanHillard (Sam Huxley)
Peppercomm (Sam Ford)
Burson-Marsteller (Patrick Kerley)
Ketchum (Tim Weinheimer)
Porter Novelli (Dave Coustan)
Voce Communications (Dave Coustan)
Edelman (Phil Gomes)
Allison+Partners (Jeremy Rosenberg)
MDC Partners (Michael Bassik)

The Stream

Articles + Opinions Delivered Directly to your Inbox.

Sign Up today!

I consent to my data being collected and stored.
NATGEO // Feb 8, 2019 Photo by Muhammed Muheisen @mmuheisen | Aya Alhariri is a Syrian refugee who fled from war with her family and took shelter at Azraq Refugee Camp in Jordan. For more photos and videos of the refugee crisis, follow me @mmuheisen @everydayrefugees and @mmuh
BUSINESSINSIDER // FEB 8, 2019
The woman in charge of laying the groundwork for Waymo's self-driving taxis in cities across the US reveals why 'hu… t.co/KSP73Vg2wu
THEAVCLUB // FEB 8, 2019
Every Steak 'n Shake burger, ranked t.co/3z5KP36W01 (via @thetakeout) t.co/9nUBmmazBs
BRAINPICKER // FEB 8, 2019
"You can’t bring back the dead, but you can have the words 'forgive' and 'forget' hold hands as if they meant to sp… t.co/BotThWhbFf
MENTAL_FLOSS // FEB 8, 2019
Why Jerk Drivers Who Merge at the Last Minute Are Actually More Efficient — t.co/uGLSFVM3OT t.co/CoGsIqG3dy
BRIANSTELTER // FEB 8, 2019
More "blackmail" bombshells to come? @OliverDarcy's latest: "A person familiar with the National Enquirer's operati… t.co/QzymmdYaEa
SALON // FEB 8, 2019
Kellyanne Conway claims she was assaulted while eating dinner with her child at a Mexican restaurant t.co/XrLVOug1t7
VULTURE // FEB 8, 2019
How you can stream the #GRAMMYs this weekend t.co/pZtORfsMIs
LANCEULANOFF // FEB 8, 2019
Proposing the phrase "that would never happen" be stricken from language. t.co/zmcpqMF6f8
NATGEO // Feb 7, 2019 Photo by @sarahyltonphoto | Beret and Aya stand for a portrait at an orphanage in Juba, South Sudan, where they are cared for and receive an education. There is more to conflict than violence and aggression; there is tenderness, humanity, and resilience.
DANIELARSHAM // Feb 7, 2019 Oki-san is a genius.
GOODTYPE // Feb 7, 2019 6/10 ???? Follow @evanmcohen for the mind-blowing way he draws comics. . . Evan M. Cohen is an illustrator and comic artist based out of Beacon, NY. I chose to feature Evan during my @lettershoppe GoodType takeover because of his intense use of movement i
TMAGAZINE // Feb 7, 2019 Every room in this apartment designed by the artist #HiroshiSugimoto is a testament to #Japanese tradition. In one of the two master bathrooms, pictured here, the walls are made entirely of Towada stone, and the cypress bathtub sits atop old stones salvag
ABSTRACTSUNDAY // Feb 6, 2019 What happens tomorrow social media accounts after we die? Drawing for @wired
TMAGAZINE // Feb 6, 2019 The artist #HiroshiSugimoto’s first architectural project in New York City is a defiant celebration of a bygone age. The original idea wasn’t very ambitious: a #tearoom in an empty apartment. But as Sugimoto contemplated the original commission (pictured
NATGEO // Feb 5, 2019 Photo by @simonnorfolkstudio | The Chengdu Research Base of Giant Panda Breeding is a nonprofit research and breeding facility for giant pandas and other rare animals, located in Chengdu, Sichuan, China. The base was established in 1987 with six giant pan