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November 16, 2017 // Holmes Report  //       //  Agency News

Brands Should Focus On 'Engaged Enthusiasts' In Asia: Study

A category of Asian consumers wields disproportionate influence when it comes to spreading brand awareness and driving purchase decisions, according to new research from Allison+Partners.

The Influence Impact Report polled more than 3,000 consumers in China, Japan and Singapore, finding that 23% of respondents can be described as 'engaged enthusiasts' — more likely to follow and trust social media influencers and key opinion leaders (KOLs), more receptive to marketing content across channels, and more likely to give recommendations to others. READ MORE

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