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November 16, 2017 // Adweek  //       //  Opinion

Are Podcast ‘Super Listeners’ Audio Advertising’s Next Sweet Spot?

We all have that podcast friend—the one who can’t seem to stop referencing podcasts and telling you which ones you have to listen to. But it turns out these “super listeners” could be useful for marketers, according to a new report by the Knight Foundation and Edison Research.READ MORE

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