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June 5, 2020 // PRWeek  //       //  Agency News

Allison+Partners on Pitching for Budweiser via Zoom

Pitching for business is stressful enough. But during COVID-19 lockdown, PR pros are trying to win clients via Zoom. 

Last month, Budweiser selected Allison+Partners as its U.S. AOR following a video conference. In a video with PRWeek, the firm’s president of consumer brands, Lisa Rosenberg, talks about what the experience was like.

Other PR pros, including Coyne PR president John Gogarty, Hill+Knowlton Strategies chief business development officer Sam Lythgoe and Torchia Communications MD and partner Daniel Torchia, dish on the pros and cons of the new normal of pitching. 

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