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SAN FRANCISCO (May 29, 2019) – Allison+Partners today announced the launch of Allison Advisory, a management consultancy group within Allison+Partners. Led out of the firm’s Corporate practice, the group will operate across North America, EMEA and Asia Pacific, providing clients with counsel to business leaders across all functions as they manage corporate change, digital transformation, international expansion, risk mitigation, purpose development and challenges unique to startup and high-growth.
“Our work at Allison Advisory focuses on counseling the c-suite and board of directors through transformative change,” said Matthew Della Croce, Allison+Partners’ global president, Corporate + Europe. “Statistics show that nearly 75% of all significant enterprise transformations ultimately fail to achieve the desired return on investment. A core reason for the failure is that stakeholders aren’t embracing the change. This is where Allison Advisory can help, ensuring that decisions are rooted in and be guided by stakeholder expectations and thus forming the basis of lasting advantage. It's a very different way of looking at solving those problems and an area to which our advisors bring unique expertise.”
Allison Advisory will be led by Della Croce and colleague David Wolf, who have spent the last two decades helping clients navigate the unique communications and marketing challenges companies face during business transformations, expansions into new markets and globalizing business strategy. Wolf was previously the managing director of Allison+Partners’ Global China practice which, due to the group’s expertise in market entry, will be rolled into the Allison Advisory offering. His new title will be managing director, Allison Advisory.
“Traditional public relations focuses on ‘perception management,’ taking enterprise decisions already made and creating a narrative for key stakeholders,” Wolf said. “Our approach is different. An organizations’ executive team needs expertise in ‘enterprise behavior change.’ Through our approach we operate as advocates for our client’s stakeholders, providing advice and solutions to enable business decisions to achieve functional transformation and impact. Our goal is to help executives accelerate growth by optimizing the intersection of business goals, customer needs, regulatory environments and employee experience.”
The new offering builds upon Allison+Partners’ significant track record helping guide C-suite executives and boards of directors through enterprise change and transformation. The Allison Advisory team of senior consultants bring a unique perspective and capability founded in data and analytics, employing proprietary methodologies to maximize efficiencies, minimize internal disruption and support business growth. The agency’s corporate expertise centers around corporate and financial communications, influencer relations, crisis and issues management, executive visibility campaigns, social impact and CSR, content marketing and digital strategies to help clients transform and achieve market leadership.
“The team we have in place providing counsel through Allison Advisory are strategists who have an enterprise-level point-of-view that is informed by expertise in how stakeholders have evolved from mere ‘audiences’ to the true drivers of leading businesses,” Della Croce said. “We are able to ensure that our clients’ understand what the expectations are from their stakeholders everywhere in the world, and that they are building their businesses in ways that address or exceed those expectations."
Allison+Partners, an MDC Partners company, is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named The Holmes Report’s 2019 “Best Agency to Work For,” PRWeek’s 2018 “Best Place to Work” and The Holmes Report’s 2017 “Digital Agency of the Year.” Allison+Partners has 30 offices worldwide and is organized around five practices: Consumer Marketing, Corporate, Healthcare, Public Affairs and Technology. All Told, which combines research, content, creative, digital and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. The agency also has a network and deep affiliations with firms worldwide through MDC Partners (NASDAQ: MDCA), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. For more information, visit www.allisonpr.com.