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MARCH 7, 2019 //     

ALLISON+PARTNERS HIRES ROBIN CHANG AND NATASHIA JAYA IN SINGAPORE

SINGAPORE (March 7, 2019) – Allison+Partners today announced two senior hires in Singapore that will further strengthen its Consumer Marketing and Technology practices. Robin Chang has joined as vice president and will be responsible for overseeing consumer clients such as Bosch, Carousell and Nippon Paint, and the expansion of business in the region. Natashia Jaya has been hired as director and is charged with leading Singapore technology clients such as Waze and Citrix. Both will report to Serina Tan, managing director of Asia-Pacific and general manager of Singapore. 

“Over the past four years, Allison+Partners’ presence and client roster has grown immensely in Singapore. We are now working with some of the largest consumer and technology brands in the world on everything from integrated to B2B marketing,” said Tan. “Robin and Natashia’s deep expertise in these areas will not only add immediate value to our clients, but also strengthen our ability to grow across Singapore and the region.”

Chang joins the agency with more than a decade of experience driving award-winning public relations, integrated marketing and digital campaigns for corporate and consumer brands. He previously served at PRecious Communications, where he led the agency’s Consumer practice, helped evolve the firm’s digital offering and contributed to the agency’s expansion into the Asia-Pacific market. Chang’s client experience includes working with brands such as Artbox Singapore, Ascott, Celestial Tiger Entertainment, foodpanda, Funding Societies, German National Tourism Board, honestbee, Lufthansa, NBCUniversal, Singapore Kindness Movement, Porsche, YOTEL and more. His work with Artbox Singapore and Funding Societies were recognized with Marketing PR Awards (Silver) 2018 and PRISM Awards 2017 respectively.

Jaya brings more than 10 years of experience in public relations to the agency, with a career that spans the U.S., Indonesia and Singapore. She was previously with Porter Novelli Singapore where she served as the Asia-Pacific lead for many of its key technology clients. Prior to that, she worked at Burson-Marsteller in Indonesia, overseeing both technology and corporate clients. Jaya has extensive experience in managing regional PR programs across multiple markets in Asia-Pacific, and has worked with brands such as HP Inc., Western Digital Corporation, Citrix, Applied Materials, Qualcomm, Huawei and more.

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